August 26, 2021
The School's Reputation and Social Media
As faculty, staff and families go back to school, we will likely begin to see more social media posts about our schools. The good, the bad and the ugly should be expected.
Boards should make sure their school is prepared to protect their online reputation. How do you do that?
Independent School Management provided some guidance to prevent and mitigate damaging social media posts. Some highlights of those recommendations include:
- Establish and/or re-visit social media policies for employees, students and parents
- Have a small 'social media response team' who has access to all of the school's official social media accounts with usernames and passwords.
- Create guidelines for auxiliary social media accounts, ie sports or clubs
- Consider using social media reputation management tools such as Google Alerts, Social Mention, and Hootsuite
- If a situation has gone viral 'overnight,' responding quickly, transparently and authentically can limit damage and speed recovery
- Finally, an ounce of prevention is best. Keep your finger on the pulse of the community by conducting regular satisfaction surveys and responding proactively to brewing issues.
The full article by ISM, When a Crisis 'Goes Social': Be Prepared to Respond is available below. We thank ISM for sharing this article with our members!
Upcoming Events
ISCA Chair Chat tomorrow!
"Back-to-School" Chair Chat on Friday, August 27th at 3:30 pm ET.
What back-to-school challenges are you facing?
Message from ISCA's Executive Director:
I will be on vacation next week from 8/30 - 9/6. While I will be checking email, you may not receive a prompt reply. There will be no Chair Post next week, but this will resume on 9/9.
