November 18, 2021
Fill Those Empty Shelves! The Toy Book’s Get List Connects Retailers and Manufacturers with In-Stock, Fast-Ship Toys and Games!

In an effort to connect retailers to manufacturers to keep shelves stocked — especially amid trade show cancellations — the Toy Book introduces The Get List, a curated list of in-stock products that retailers can get fast from U.S. warehouses. Browse the list early and often to see the latest products added throughout the holiday selling season. Read more…
Bill Nye to Cut Opening Ceremony Ribbon at Toy Fair New York

Bill Nye the Science Guy is coming to Toy Fair! On Feb. 19, Nye will help kick off Toy Fair New York at the ribbon-cutting ceremony at 9 a.m., taking place at the Crystal Palace 3B entrance of the Javits Center. The Toy Association is hinting that more special guests may show up on the Toy Fair show floor. Read more…
Jakks Pacific, Moonbug Reveal CoComelon Seasonal Products in Development

JJ, YoYo, TomTom, and the entire CoComelon crew are going to appear on new products next year. Based on a deal announced earlier this year with Moonbug Entertainment to become the North American seasonal toy partner for CoComelon, Jakks Pacific is currently developing themed furniture, ball pits, trampolines, and dance mats to be released next spring. Read more...
Funko Takes Steps Toward Sustainability with How2Recycle

The massive success of Funko‘s Pop! Vinyl figures equals a lot of packaging. Now, in an effort to move toward a more sustainable future, Funko has joined How2Recycle to show its fans how to properly dispose of the outer cardboard boxes that many of its products come packed in. Read more…
Alphablocks Names Learning Resources as Master Toy Licensee for Numberblocks

Momentum is building with one of Learning Resources‘ newest licensed products. Alphablocks Ltd. and the educational toy company have partnered to expand their master toy licensing deal with a wider range of toy categories. As part of the deal brokered by Larkshead Licensing Ltd., Learning Resources and its sister company hand2mind will create a complete line of toys, including plush, figures, playsets, vehicles, and more. Read more…
The Noble Collection, ViacomCBS Ink Deal for Nickelodeon-inspired ‘Toyllectible’ Products

Following the successful launch of its BendyFigs range this year, the company known for its movie-inspired prop replicas and collectibles inked a deal with ViacomCBS to produce items inspired by hit Nickelodeon franchises to debut next year. Read more…
‘Fun It Up’ with Paul Weibel of Trend Enterprises on the Power Kid Podcast

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Paul Weibel, manager of consumer sales at Trend Enterprises. Listen here…

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Geoffrey Heads to the Blockchain in Toys ‘R’ Us NFT Collection

WHP Global — the parent company of Toys “R” Us — released its first collection of non-fungible tokens (NFTs) in collaboration with authenticated NFT platform Ethernity. The first wave of digital collectibles inspired by the TRU brand features Geoffrey the Giraffe as he has appeared throughout the decades. Read more…
Barbie Rolls Into LA Auto Show for Extra Convertible Debut

Barbie has a hot new ride with some colorful wheels.The life-size version of the Extra Convertible from Barbie designer Judy Choi was created by Mattel‘s vehicle team. The unveiling was timed to the launch of the toy version, which is available at Walmart this holiday season. Read more…
Battle the Dark Prince with ‘Beyblade Burst QuadDrive’ and New Hasbro Toys

Beyblade Burst QuadDrive, the sixth season of the Beyblade Burst series, will debut on Dec. 4 on Disney XD and DisneyNOW, along with new Beyblade toys from Hasbro. The new toys, including the Beyblade Burst QuadDrive Starter Pack, the Dual Pack, the Beystadium, and the Cyclone Fury String Launcher Set, will launch on Jan. 1. Read more...
Rule the Galaxy with the LEGO Star Wars AT-AT

The LEGO Star Wars AT-AT set is a model of the All Terrain Armored Transport that first appeared in Star Wars: The Empire Strikes Back. Replicating the massive size of the Imperial weapon, the LEGO model measures 24.5 inches high, 27 inches long, and 9.5 inches wide. The set includes 6,785 pieces that include a movable head, spinning guns, adjustable legs, and side panels that open to reveal detailed interiors. Read more...
Crayola Seeks New Partners for Future Development of Crayola Experience Attractions

Crayola is hitting the road! The company announced that it is actively seeking partnerships around the world to license and develop new versions of its Crayola Experience, the company’s larger-than-life interactive family destination. Read more…
Bandai Namco Holdings USA Brings Its Companies Together in New California Facility

Big changes are afoot for Bandai Namco Holdings USA. The company cut the ribbon and opened the doors to its new, 70,000 square-foot office space in Irvine, California as it brings its various business units together under one roof for the very first time. Read more…
Ty Warner Tackles Supply Chain Crisis with Air Freight for Beanie Babies, Beanie Boos

The global supply chain crisis will not stop the Beanie Babies and Beanie Boos from making their way home for the holidays. Illinois-based Ty Inc. is jumping puddles and circumventing the much-touted logjams at U.S. ports by switching to air freight to deliver its plush toys from overseas. Read more…
Cartoon Saloon Searches for Toy and Game Licensing Partners at BLE

Cartoon Saloon set up shop at Brand Licensing Expo (BLE) this week to showcase its latest preschool properties, Silly Sundays and Puffin Rock — The Movie, alongside existing titles from its portfolio. The company is seeking licensing partners across toys, games and puzzles, crafts, publishing, apparel, accessories, and more. Read more…
Herrington Teddy Bears Raises Awareness for Childhood Hunger with Special Christmas Bear

The brand is partnering with No Kid Hungry to provide meals for 100 kids with each purchase of the limited-edition plush Christmas bear. The teddy bear features soft, honey-colored fur and a red, knitted turtleneck sweater that has “Merry Christmas” stitched on it in gold. Read more...
Early Holiday Shopping Fueled October Retail Growth

Consumers seem to be getting the message that shopping early is a good idea this year. While selection has varied widely from fully-packed shelves to bare aisles depending on location, consumer demand continues to be high despite the current global supply chain crisis. Both the U.S. Census Bureau and the National Retail Federation (NRF) — which use differing methodology in their calculations — reported retail sales growth in October. Read more…
Talkin’ Toys: Eurofins Hosts Toy Safety Panel Discussion with Top Technical Experts

Play is serious business, especially when it comes to worldwide toy safety compliance. Eurofins and the Asia Toy & Play Association (ATPA) hosted a panel discussion today about assessing and managing toy safety risks. Members of the industry will have the chance to watch the presentation and hear from experts from Hasbro, ATPA, RAM Consulting, and Eurofins. Read more…
U.S. Video Game Industry Sales Spiked 16% in October, NPD Says

The U.S. video game industry is still booming. According to The NPD Group, consumer spending across video game hardware, content, and accessories spiked 16% in October to a record $4.4 billion for the month. For the first 10 months of 2021, gamers spent $46.7 billion, a 12% gain versus the same period last year. Read more…
Crayola Bolsters International Licensing Team with New Hires

Crayola is looking to build its licensing business with the addition of two new hires. Rob Spindley joined the company as director, licensing, EMEA, and Tiffany Moore has been named head of retail development, Crayola licensing. Read more…
 
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