WEEK OF NOVEMBER 16, 2020
JOIN US! 
Hotel Marketing During COVID-19 and Beyond
With Brigette Breitenbach

Nov. 24  |  11:00am
WisconsinLodging.org/
innittogether
This issue is brought to you by Reliable Water Services
WISCONSIN NEWS
Wisconsin economy still faces COVID-19 threat as we wait on a vaccine
TMJ4
Wisconsin Manufacturing and business leaders met this morning to discuss the financial impacts the COVID-19 pandemic continues to have in Wisconsin, as the number of COVID-19 cases continues to rise and as the number of deaths breaks records.
'We need your help': Tavern League, hospitality industry leaders beg Congress for COVID-19 relief
CBS 58
Wisconsin's hospitality industry leaders say they are beyond frustrated with the lack of help from the federal government. They're urging Congress to come together and find bipartisan solutions to save small businesses.
Evers extends mask mandate into January
WTAQ
Wisconsin Governor Tony Evers will extend the State of Emergency regarding coronavirus, along with the state's mask mandate, until Mid-January of 2021. 
Despite coronavirus uncertainty, couples continue to make wedding plans
Fox 6
Amid the growing coronavirus pandemic, some couples chose to spend their Sunday at a wedding expo. 
NATIONAL NEWS
Pandemic creates whiplash effect, uncertain future for Midwest businesses
AHLA
The onset of the COVID-19 pandemic in the spring sent a shock wave through the Midwest business community that hasn't settled as virus cases surge anew this fall.
Top U.S. Thanksgiving Destinations by Hotel Occupancy
Hospitality Net
As Americans approach what is traditionally the busiest travel day of the year - the day before Thanksgiving - many people want to know if it will maintain its status, albeit under very different circumstances as COVID-19 cases continue to rise again.
READ MORE
Survey: 71 Percent of Hotels Won't Survive Another Six Months Without Further COVID Relief
AHLA
With a resurgence of COVID-19 and renewed travel restrictions enacted in many states, a new survey of American Hotel & Lodging Association (AHLA) members shows that the hotel industry will continue to face devastation and significant job loss without additional relief from Congress. 
Lodging Magazine
In light of the COVID-19 pandemic, several hospitality industry conferences have postponed or gone virtual with events, while others are moving forward with their original dates. Below is a list of 2021 conference announcements.
WH&LA NEWS 
Gordon Lodge wins the 2021 Wisconsin Lodging Directory Cover Contest 
WH&LA
The votes have been counted, and with 32.4% of the total votes, the winner of the 2021 Wisconsin Lodging Directory Cover Contest is Gordon Lodge in Baileys Harbor!  

Gordon Lodge will be featured as the cover image on approximately 150,000 printed copies to be distributed throughout the Midwest and will be displayed in a digital edition on WisconsinLodging.org for one year. 

Join us for the new Inn it Together Virtual Learning Series 
WH&LA
To address the latest issues impacting our industry and in the spirit of collaboration, we are excited to announce the new Inn it Together Virtual Learning Series! On November 24 from 11 am - noon, Brigette Breitenbach, President of B&Co. will join us for the first installment to discuss "Hotel Marketing During COVID-19 and Beyond". Register now for "Hotel Marketing During COVID-19 and Beyond" or read more on the Inn it Together webpage.
In case you missed it: Election Impact on Wisconsin's Lodging Industry - Virtual Town Hall recording 
WH&LA
Earlier today, AH&LA President & CEO Chip Rogers, WH&LA contract-lobbyist Kathi Kilgore, and WH&LA President & CEO Bill Elliott joined WH&LA's Virtual Town Hall speaker series to discuss the Election Impact on Wisconsin Lodging Properties. 
2021 WH&LA Executive Committee & Lodging Directors
WH&LA
We are pleased to share the the results of our election for incoming Officers and Lodging Directors to the association's Board of Directors. 

The newly elected and re-elected WH&LA Board members for 2021 are:

2021 WH&LA Executive Committee 
    • Chairman: Charlie Eggen, CHA, F & E Hospitality
    • At-Large Delegate: John Chastan, Kalahari Resort & Convention Center
    • Past Chair: Greg Stillman, Foremost Management Services Inc.
    • Secretary - Treasurer: Jon Jossart, Ambassador Hotel & Ambassador Inn 
    • Vice Chairman: Jay Schumerth, Hostmark Hospitality Group
    • Chairman - Elect: Brandon McConnell, IDM Hospitality Management

Lodging Directors Elected or Re-Elected to a New Term
    • Sara Abbott, Metropolis Resort, Eau Claire
    • Deb Johnson, CopperLeaf Boutique Hotel & Spa, Appleton
    • Nick Johnson, First Hospitality Group 
    • Missy LeBelle, High Point Inn, Egg Harbor 
    • Rachel LaCasse-Ford,  GrandStay Hotel & Suites, Mount Horeb - Madison
    • Rory Madsen, Gordon Lodge, Baileys Harbor  
    • Dan Schetter, Best Western Premier Waterfront Hotel & Convention Center
    • Dave Sekeres, Lake Lawn Resort, Delavan
Application deadline approaching WH&LA's 2020 Educational Scholarships
WH&LA
This year, WH&LA will disburse $3,000 through its two scholarship programs for hotel management and hospitality students in Wisconsin. We are accepting applications until 5 pm on November 20 for the WH&LA Merit Scholarships and Cal Worrell Memorial Scholarship.
In case you missed it: Membership Renewal Information
WH&LA
Due to strain put on our industry, we are understanding of the possible need to extend payment terms. In the event that you are unable to pay at the requested due date on your membership invoice, please do not hesitate to contact the WH&LA office to set alternate arrangements.