This is the example of the weekly newsletter that will contain 20-30 videos per week Each week the text in here will feature key community points: (Audience: all area consumers, professionals, businesses, etc.) - Why should they care? (Benefit) What do I want them to do here? (Call-to-Action)

Create a great offer by adding words like "free" "personalized" "complimentary" or "customized." A sense of urgency often helps readers take an action, so think about inserting key community phrases. .