Earlier this summer we took on a new client, Pueblo West Metropolitan District, and we're excited to share some of the work we did for them!
Located about an hour south of Colorado Springs, Pueblo West is a lovely town with a prairie landscape and a large number of residents who have relocated from other states (where green lawns and that scarce commodity called "rainfall" abound). The baseline survey we conducted revealed a need for additional education regarding water supplies and home water use, especially in relation to outdoor watering.
To address these needs, we collaborated with them to create the "Prairie-Smart Watering" campaign focusing on outdoor water use and simple ways to be more water efficient. This included a strategic communications plan, custom logo (featured in photos), website content, social media posts with custom branded template (see first photo), a watering fact sheet (see second photo), and targeted letters to high water users. These materials are making their way out to Pueblo West residents as we speak, and we can't wait to see how they help educate and motivate customers to save water outdoors!
As many of you know, this current winter season is projected to be a dry one, so now is the time to start building awareness of home water use and providing resources to help your customers conserve. Interested in a water efficiency or drought outreach campaign of your own? Just drop us a line or give us a call and we'd be happy to discuss!
