While social media is an excellent method to reach more customers, connecting with complementary businesses to form partnerships and grow is another opportunity influence a larger audience.

Cross promotion with another business who caters to a similar audience can help your business gain more exposure and attract new customers. Partnerships can range from displaying each other’s business cards or brochures to co-hosting an event.

Almost 90% of consumers trust online reviews as much as a personal recommendation. Online reviews are a major factor of a business’ reputation and help provide an accurate profile to prospective customers. That being said, managing your business’ online reputation should be an integral part of your marketing endeavors.

A Harvard Business School study found a direct correlation between businesses responding to reviews and improved ratings. It was also noted that a one-star increase in an online review will increase business revenue by 5 to 9%. With that in mind, please be sure to thank your positive reviews and highlight them through social media or other marketing efforts as a way to draw attention to your business.

Also, it is just as important to respond to negative reviews in a polite, professional manner. In fact, some people will end up removing or revising their negative review once you respond and try to find a solution.