Review your 2022 goals

Spring 2022

Now is the time to review your 2022 goals

Spring is in the air and while it feels like 2022 just started, the year is quickly getting away from us. As we enter the second quarter, now is the ideal time to evaluate your PR and marketing goals for the year.

Evaluate how things are going

No matter what your goals were for the year, this is a good point to check how things are going before it gets too late to make changes.

If the goal is something digital, like website traffic or social media growth, check the analytics to see how things are looking. Some goals, like more media coverage, can get answers through a simple Google search, but print or broadcast coverage will need to be tracked continuously so you don’t miss it. Whatever your goal, take a step back and review how the first three months of the year went.

Consider what to keep and where to adjust

Once you’ve evaluated how things are going, consider where you need to go from there. If your actions and tactics from the start of the year are working, keep it up! If you’re not happy with your results so far, maybe some areas need to be tweaked a bit and that’s OK too. Small adjustments can make a big impact! You don’t need to overhaul your plans if you’re not seeing the results you had hoped for.

Adjust accordingly

Now is the time to make your changes and put your plan into action. Start by making one or two adjustments and see how things progress over the coming weeks. Stick to similar evaluations so you know what your base is and what to compare it to. If you don’t like the results, make more small adjustments accordingly.

If you wait for mid-year to address issues or make corrections, it may be too late and too much pressure to turn things around quickly before the end of the year. If you haven’t implemented or started your goal yet, there’s still time to get started and make changes through the rest of the year too.

30 Years: Change is Constant!

It’s hard to believe Leonard & Finco Public Relations, Inc. has been in business for 30 years. And boy have there been changes through the years. When the late Charlie Leonard and I started the firm, we both worked out of our homes for the first six months to make sure it would work out! When you’re starting a business, you hope and pray it’s successful, but you never know for sure until you do it. It’s certainly not for the faint of heart!

Fortunately, we hit the ground running focusing on media relations because, as the media was growing in platforms and influence, local businesses and organizations realized they needed help in getting their stories told in a way that was accurate and impactful. With both of us having backgrounds in journalism, we were able to quickly develop strategic communications plans that got results.

As we started growing, and gaining clients throughout the U.S. and Canada, we started adding more services. Initially, it was in response to our clients’ requests but then we became more strategic about it, looking for ways to better serve our clients. We added issues management, internal and external communications, branding and reputation management, social/digital/online media and crisis management.

As the years go by, a lot can and does happen. The last two years are proof of that. We were so fortunate to be able to get through the pandemic continuing to work and continuing to help people communicate during one of the most challenging times in our lives.

It’s no small accomplishment to be in business 30 years, but I don’t take credit for it. There are two things that have made L&F successful: the people who have and are working at L&F and the clients we have served. I am constantly amazed at the talent and energy of our team members. No communication effort is too big or too small for them. They are constantly learning and innovating to better themselves and the work they do for our clients. They’ve built the reputation that has clients and prospective clients reaching out to us. And, speaking of clients, we are incredibly fortunate to have many longstanding clients who believe in us and work with us year in and year out. It’s incredibly gratifying to help our clients reach their communication goals whether it’s ongoing communication or guiding them through a crisis. Through the years, many of these clients have become not just professional friends but personal friends as well.

From the bottom of my heart, I want to say thank you to all of the L&F employees, clients and supporters. Here’s to celebrating 30 years – and more to come!

Name Dropping

Here's a sampling of what's going on with our clients:

Give BIG Green Bay was a big success, raising more than $2.4 million for 45 different nonprofits in just 24 hours. Congrats to the Jackie Nitschke Center, which raised $62,000 plus a $50,000 match to support its addiction treatment programs.

Jackpot! Sun Country Airlines will begin nonstop service from Green Bay Austin Straubel International Airport to Las Vegas in September.

Congratulations to the Port of Green Bay on the $15 million grant from the State of Wisconsin. The funds are earmarked for development of property at the mouth of the Fox River for port operations. The grant was presented by Gov. Tony Evers during a recent event in Green Bay.

Happy 30^th anniversary to the Greater Green Bay Community Foundation. Since its founding in 1992, the Foundation has invested more than $150 million in the community through grants and gifts and has brought about positive change through its efforts to identify needs and find solutions.

Congratulations to the Mulva Cultural Center on a major construction milestone. The last beam was put into place at the top of the structure during the topping off ceremony in March. The world-class cultural facility will open in Summer 2023.

The Wisconsin Department of Transportation (WisDOT) Southwest Region recently hosted two public involvement meetings to discuss the Planning and Environment Linkages (PEL) corridor study underway for the Madison Beltline. This is a long-term planning study to address local and regional safety, accessibility and mobility issues along the Madison Beltline corridor between US 14 in Middleton and County N in Cottage Grove.

Social Media Advertising:

Keep your Sight on the Goal

Social media advertising is a relatively inexpensive, highly effective form of advertising.

With a budget as small as $20 to $100, your content, products or website can receive thousands of views and dozens of clicks. It depends on the objective you choose. But how do you get the results you want?