America's Flagship made her maiden voyage in 1952, at the dawn of what has since become known as the Ad Age. For the next two decades, as the ship sped back and forth between Europe and New York, advertisers developed complex, psychological techniques to capture a person’s attention — and change the very way they experience the world.
Set to launch on April 19, Advertising the United States: Discovering America’s Flagship through Prints, Posters, and Advertisements will offer visitors to this first-of-its-kind digital exhibition a look at the intricate, exciting, and oftentimes beautiful visualizations of the SS United States in advertising. The digital exhibition will also explore how these advertisements affect our understanding, experience, and memory of the United States.
During the digital exhibition, which will run through August 15, 2021, we will be offering new exhibition-specific items through our online shop and additional advertising content on our social media accounts. Special members-only events, for those who have donated to the Conservancy and are active members, are also being planned, including a panel discussion that will be held on Sunday, May 2.
