In response to political, public, and management desires for more robust data on Red Snapper populations, a gulf wide initiative commonly referred to as the “Great Red Snapper Count” was funded to estimate the absolute abundance of Red Snapper in the U.S. Gulf of Mexico. Using a combination of visual surveys, bioacoustics, depletion estimators, and high reward tagging, the Gulf of Mexico was estimated to contain more than 100 million red snappers. For this GCRL Virtual Science Café, Dr. Drymon presents an overview of the science behind the Great Red Snapper Count and the engagement strategy used to share that science with stakeholders.