Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Media Inflation Outlook: 2022 And 2023 |
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AuditStar and Cortex Media created a media inflation forecast that covers the Americas, Europe, and Asia Pacific.
The DL: As 2023 quickly approaches, it’s without a doubt this upcoming year will be different from the last. It's anticipated that advertising spending in the US will continue to increase YoY, though talks of a recession still linger. From 2021 to 2022, total US advertising spending increased by 11%, however, 2023 is anticipated to have slower growth, with only a 5% increase in spending. Online media is anticipated to make up most of the spending, with close to 80% going towards mediums such as online video and social. In contrast, linear TV is expected to fall flat compared to 2022, with investments moving more into digital advertising.
Following a slower increase in advertising spending in 2023, it is expected that the cost of media will inflate by an average of 5%. Linear TV is anticipated to experience the largest inflation, followed by Connected TV (streaming). OOH, Print and Newspapers are mediums expected to have the lowest increase in inflation. With media inflation costs on the rise in 2023, it is important for marketers to consider advertising budgets, and how stagnant spending could have lower performance results. Consult our team of Media Planners for an optimal budget that suits your campaign.
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Subscribers In Survey Call Ad Loads On Discovery Plus, HBO Max Most Reasonable |
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Fewer ads mean more attrition for brands.
The DL: With all the streaming options available to viewers, there are certain attributes that consumers find more beneficial to others. Are the show options important? Yes! Is cost important? Of course! But the hidden benefit for many streamers is ad frequency. Hub Research ranked the different services according to who has the most and least intrusive ads. This information is important to advertisers because ads will become more engaging when they run in a break with a small ad load. To learn more about how to achieve strong awareness in ads, contact Hoffmann Murtaugh!
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Major League Pickleball Names Margaritaville Title Sponsor, Capping Off Banner Year |
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Major League Pickleball (MLP) has named Margaritaville as the title sponsor and introduced new branding as “MLP by Margaritaville”.
The DL: Pickleball is one of the fastest-growing sports in the US and now, Major League Pickleball has a new title sponsor, Margaritaville. This may seem like a leap to some, but for the company, this is nothing new. Margaritaville has been involved in pickleball for years and even has pickleball courts at many of its locations. So, to what extent will pickleball and the MLP grow? It's unknown. However, sometimes it takes a strategic risk to grow and this might finally be the decision that does it.
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Are Retail Media Networks The Future Of Out-Of-Home Advertising? |
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As part of The Drum's week-long Out-of-Home Deep Dive, Gartner's Brad Jashinsky argues that retail media could be the key to unlocking more measurable performance.
The DL: OOH media has always been a big portion of media and advertising spending, but with the newest innovations in reporting and digital media OOH has been falling behind in advertisers’ recommendations. OOH has been characteristically harder to place and offers little to no reporting, although programmatic OOH buying launching on Google in August has helped to make buying easier than ever, the reporting capabilities of OOH are still lacking. Some advertisers have been shifting their recommendations to retail media networks, which have been using programmatic OOH buying and data such as purchases and sales lift to provide advertisers with reporting and insights. The focus has been contextual targeting and brand awareness and overall reach, but computer vision offerings could play a big role in attribution and targeting in the future.
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Instagram Adds New Measures To Help Users Regain Access To Locked Accounts |
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Instagram has added some new tools to help users regain access to their accounts if they find themselves locked out, while it’s also added some new measures to combat impersonation - which feel like a pointed jab at Elon Musk’s ‘Twitter 2.0’ approach.
The DL: If your Instagram has ever been hacked, then you know how difficult it is to regain access to your account. Well, the good news is Instagram is aiming to make this a more seamless process. But how?
Instagram has set up a new recovery center, which will guide users through the process of logging back into their profile. As stated by Instagram:
“If you’re unable to log in to your account, enter Instagram.com/hacked on your mobile phone or desktop browser. Next, you will be able to select if you think you’ve been hacked, forgot your password, lost access to two-factor authentication, or if your account has been disabled. From there, you will be able to follow a series of steps to help regain access to your account.”
Those who have access to multiple accounts will be able to choose which account they need to regain access to within the recovery center. In addition, Instagram has expanded its "Friend Confirmation Process" which enables users to refer their friends to confirm their identity.
Let's hope all of these changes help make account recovery more attainable!
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MERRY CHRISTMAS from the Hoffmann Murtaugh family 🎄🎅
We hope you have an incredible holiday surrounded by family & friends.
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If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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