The Early Intervention Central Intake Bulletin
Central Intake e-Newsletter for Early Intervention providers
April 2022
Welcome back to another edition of the Early Intervention Central Intake Bulletin! This email will provide you with Help Me Grow Central Intake data and updates relevant to Early Intervention so you are informed and prepared to serve families.

Past editions of this eNewsletter can be found at helpmegrow.org/providers.
SFY22 Second Quarter Referral Data
(October-December 2021)
Central Intake and Referral (CIR) processed 9,934 system referrals for Early Intervention in the second quarter. Of those, more than 7,700 program referrals were assigned to local Early Intervention providers across the state.
From the Ohio Department of Health, CIR received 402 referrals for children with elevated blood lead levels (EBLL) across 67 counties and 215 referrals for children diagnosed with neonatal abstinence syndrome (NAS)* across 30 counties.

*The NAS referrals referenced here are referrals CIR receives from the Ohio Department of Health (ODH). These referrals are only for children whose NAS diagnosis has been verified through ODH’s Ohio Connections for Children with Special Needs (OCCSN) system and constitute a small subset of the overall number of children diagnosed with NAS.
New Promotional Items
There are four new promotional items for local EI providers to order from the
helpmegrow.org website:
  • Privacy covers
  • Magnetic note pads
  • First aid kits
  • Cell phone stands
Outreach and Public Awareness
CIR and its regional partners shared Help Me Grow system of supports messaging and materials at more than 3,000 outreach activities throughout the state during the second quarter. Outreach staff provided EI family referral cards, professional guidance flyers, posters, and brochures to local EI providers as orders were submitted through the online order form, and coordinated presentations as opportunities became available.

Advertising in parent magazines continued into the second quarter, and GoogleAds purchased in December 2021 generated more than 81,800 impressions and 201 clicks to helpmegrow.org website.

Digital display advertising for Early Intervention will start in March, and social media advertising will begin in April.

SFY22 EI campaign updates are below:
Child Care Outreach
Using the audience-specific language and promotional guidelines provided in the EI Communications Toolkit, this campaign focuses on child care professionals so they can better understand and promote EI to the families they serve. During the second quarter, CIR, in collaboration with ODH and DODD, developed a training for child care providers offering an approved credit hour through the Ohio Child Care Resource & Referral Association (OCCRRA).

A tip card on how to talk to families about EI and other promotional materials will be developed for child care workers in the fourth quarter.
Specific Delays
This targeted initiative strives to address family concerns and offer plain language about specific, yet common developmental delays. Flyers will be available to order by the end of the fiscal year. Digital and social media advertising for this campaign will launch in the fourth quarter.
Targeting Health Disparities
By focusing on families experiencing homelessness, food insecurities, drug dependency, domestic violence, and other health disparities, this targeted initiative hopes to engage families that may be underserved in EI. So far, CIR has started transit and city magazine advertising in specific counties for this campaign. By June, CIR will launch an email campaign to referral sources who work with these audiences that provides information on how EI can benefit the families they serve.
DID YOU KNOW?
In EIDS, notes from CIR can be found in the Contact Log in the left navigational column. Click the pencil icon for the specific contact. CIR puts important information shared by the referral source or parent in this space.
Web Referral Instructional Videos
CIR produced instructional videos for both families and professional referral sources on how to complete the web referral form. You can watch the videos below! Be sure to share them with the families and referral sources you know through social media and your agency's website.
Do you have questions about anything in this email? Please contact us at communications@helpmegrow.org.
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