"We Are All Unique and Special With Untapped Potential": Meet Jackie Jackson, Director of Marketing at AT&T
What is your personal Story?
My name is Jackie Jackson, and I am a Director of Marketing at AT&T responsible for Sales and Distribution of AT&T retail stores in the East Region.
I grew up in Cleveland, Ohio. My parents divorced when I was six, and I grew up in a single-parent household where my mom worked two jobs in a frozen food factory and cleaned houses to provide for my brothers and me. I spent summers living in New York with my grandmother, where I helped her clean homes during the day and played basketball in my spare time.
While I never had a formal mentor, my grandmother was that mentor instilling in me the importance of a college education. I may never have taken that path if it hadn't been for her and my mother's encouragement. But because I did, I have had a rewarding career in telecommunications and three patents in wireless technology under my name. I've never had trouble finding a job with both a bachelor's and a master's degree.
Like Martin Luther King, Jr. taught us, and I still believe to this day, education is a key to success in life.
And it didn't stop there as I then had an obligation to give back to my community through mentoring and ensuring the next generation knows the path to success. Over the past 15 years, I've mentored thousands of students on the value of a college education, including my three children, who have followed in my footsteps.
What does inclusive leadership mean to you?
Inclusive leadership means not only having a seat at the table but also having a voice. Too often, as my mentor Cynt Marshall has said, you're invited to the ball but not invited to dance. Inclusion is being asked to dance. It's creating an environment where leaders from diverse backgrounds and viewpoints have a seat at the table and a voice to contribute to decision-making in their unique way. It starts with empowerment and trust. In my career, knowing my supervisor empowered and trusted me to resolve an issue or seek a solution to a problem fueled more ownership of the issue and sparked my creativity.
What motivates you to work within racial equity at AT&T? What are some of your high-profile projects?
At AT&T, I've worked with great leaders who have trusted me to develop solutions and drive product innovation. I've had the opportunity to work on the iPhone and AT&T's 4G/LTE wireless technology projects. My leaders allowed me to define solutions, resolve issues, recommend the desired customer experience, and partner with large cross-functional teams to deliver the desired outcomes. Currently, I am working on identifying opportunities to drive more profitability in the business. What's exciting about this is I've been given a blank slate to define what that means. I flourish in environments where I'm allowed to bring my ideas and creativity to the table. It's not always the case, but when I've had roles like this, they have been refreshing.
What is the greatest vision within your role as a Marketing Director for Diversity, Equity, and Inclusion?
My greatest vision is to see more people like me in middle and senior leadership positions. We are making great strides, but more work needs to be done. Having a more diverse workforce at all levels will drive more inclusion and, I believe, better results.
It starts as it did with me, with someone, as Lou Delery, former AT&T executive at AT&T, used to say, "giving you a chance at bat." An opportunity to interview, a chance to be heard to share the value you can bring to that new job.
We need more people giving diverse applicants a chance at bat.
I talk to many qualified diverse candidates applying for and getting rejected from jobs. They're looking for a chance to interview to show what they can contribute but are dismissed before they can make their pitch.
If someone didn't give me that chance, I wouldn't have had the opportunity to work on the iPhone and contribute to three patents in wireless technology. Nothing about my background or even the Journalism/Spanish undergrad degree from Bowling Green State University said I was destined to be successful in a telecom company, but that's because you can't judge a book by its cover, as they say. We are all unique and special with untapped potential if only given a chance.
How could GlobalMindED further support the efforts that you are a part of?
GlobalMinded can share its platform of reaching students with our platform at AT&T of employee volunteers, so every student has a mentor.