I love wine. I love dry reds, dry whites, a few semi-dries. No sweets. I know what I like when I taste it. I’m lost when someone tries to describe “what” I’m tasting.

Tiger Lily decided to help me out by showing me other people are as lost as I. She grabbed an article from HuffPost.com, and for a few newsletters, she is going to give us an example of overused phrases and ideas.

Here is #6.

The wine is 90 points- 'somebody.' In the business of wine, this is intended to be a stand-alone sales clincher. As a lead in -- or if all else fails -- it's routine to announce, "It's 90 points-" and then fill in the blank of a wine writer or of a prominent magazine after stating the word "points." Numerical tags reduce the wine to just a number and serve to under-describe wine. This style of promotion isn't likely to go away as it works wonders on sales and fits well with the American craving for product rankings. Consumers may wish -- over a glass of 93 point Zinfandel -- to understand that only a handful of individuals or committees are responsible for global wine ratings and what that implies. And maybe they don't.

Getting rid of jealousy is difficult, but there is something useful you can do with it. Use it as fuel. When I’m jealous of someone, I just steal all their techniques. I don’t plagiarize them, but I think about the thought process behind their headlines, watch where they publish their work and pitch mine to the same place and pay more attention to what they do then what they say.