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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 December, 2022



Greetings from BBI! The last month in 2022. Get ready for 2023. This edition of the Bryson Broadcasting International newsletter is designed to give you ideas to finish 2022 above goal and enter the New Year with a winning strategy.

Happy Selling!

What are clients saying about us?
Jerry Hanszen

"Thank you for the outstanding sales presentation you provided to our sales staff. I have had great feedback from the staff. They are charged up. Your presentation was exactly what we needed: informative, current and positive. I appreciate your focusing on our needs which related to our market. Thank you again."


Jerry T. Hanszen, CEO

Hanszen Broadcasting Group, Inc


A Little About Me
Pat 8717

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has twice been named one of Radio Ink's Most Influential Women in Radio


Smart Customer Service Alert

I ran across a company that gets it!


When I'm in a market, I often "go shopping" in local stores to see if I experience exceptional service from anyone. I've found some good salespeople that way, not to mention contributing to the local economy.


Anyway, I was in a small market of 11,000 people. Like so many other small towns, the main street has shrunk do to the Walmarts of the world. In this town, there is a family that is rejuvenating many of the downtown properties. They have two businesses on the town square. They also have two businesses several miles away. It was into one of those businesses that I wandered.


The store is called Dear Yesteryear. When I first entered, I noticed how beautifully it was merchandised. But the biggest surprise: the young woman behind the counter greeted me, welcomed me in, pointed out the section on sale and directed me to coffee in the kitchen. I was so in shock by being greeted at all that I nearly passed out. As I wandered the aisles, she was available to answer questions.


I picked up a couple of items I could no longer live without and proceeded to the checkout counter. This is where it got REALLY interesting. I mentioned that this was my first time in the store. She offered me a Scentsy refill as a gift for coming in. Then, she proceeded to tell me that they have a second store next door, Elladees boutique. Had I visited it? No. Would I? Yes....the recycling of a customer intrigued me. (I also found out she had worked there two weeks, had a background in graphic design and liked sales. I gave her my card.)


The saga continued when I went next door to Elladees Boutique. I again was greeted and invited to shop their sale rack. And, did I know they had a store next door? Yes. Did I know about their two stores on the square? She had a small map of their locations and pointed out how to get there. The map contained a 20% off one item coupon. She also told me that this ladies' dress shop expanded during the COVID shutdown. They moved their children's wear to the square. I was now more than impressed. This company was turning one set of footsteps into multiple footsteps. And, they had used the COVID shutdown to EXPAND!


The next day I visited the other two stores, the children's boutique and a home decor store. I was again greeted. I must admit, I was a bit disappointed that these stores didn't direct me to the first two. Again, the stores were beautifully merchandised and were an inviting place to spend money.


Why am I sharing this story? Consumers learned new shopping habits during 2020. Some will continue to choose virtual shopping. Many would like to shop locally but they will not go out of their way to do so. Couple this sentiment with the difficulty of local merchants to find staff, and you have a potential loss of business. But they can succeed. These clerks were well trained. They knew their merchandise. And they knew how to win the hearts and minds of customers and circulate them among their brands.


So often, we hear that "My advertising didn't work." In reality, the store's staff didn't work. This was one of the smartest marketing techniques I've encountered lately. Talk about upselling a customer!


Our local businesses need our expertise. Perhaps share this story with them as they prepare for Christmas crowds. Consumers are spending somewhere: let it be with our clients!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways next year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Prepare for 2023 with strong momentum and A+ players!

Words to Live By ....

“Customers may forget what you said but they'll never forget how you made them feel."

A Great Christmas Present For Your Staff!

What people are saying about this new book:

"Pat has written a sales book that is not only for all times, it is especially good for THESE times-times of disruption, times of change. The final chapters of her book are no less grounded in practicality and real-world experience, but they offer invaluable insights into, as one of her chapters would have it, 'doing business in a new world.' Buy the book. Make the commitment. Thank me later."

           Jay Mitchell

Small Market Radio Newsletter


Buy It Now

Work and Fun Together: What A Combination!


Sales training at Williams Media and a little Halloween fun!

Some Clients take Halloween seriously!


We want to help your staff increase revenue!

We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.

If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,

or call us at 918.810.3068. 

For more information about BBI, click here.

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