Facebook Join My List Logo
What is the ECC Insider?
The ECC Insider is designed for United Way's employee campaign coordinators (ECCs), to give you tips and resources to make your campaign a success. You can see our collection of these and other resources in our Campaign Toolkit.
Update Contacts
Not an ECC for 2021? No problem. Just send the contact information for your company's new ECC to Tracie Feest by August 13 so we can update our contacts.

Thank you for your commitment to our community.
Campaign Planning
Campaign Timeline
Now is the time to form a plan for this year's United Way campaign. Follow along with the Keys to a Successful Campaign to help you get started, and familiarize yourself with the other resources in our Campaign Toolkit. While campaigns can take a variety of shapes, a suggested timeline could be as follows.

Before Campaign
  • Decide if your campaign will be virtual, in person, online or a hybrid.
  • Set a campaign goal.
  • Decide on a campaign theme.
  • Choose the dates your campaign will run.
  • Plan a kickoff event.
  • Plan how you want to promote your campaign. Will leadership send messages to the staff? Will staff have incentives for donating?
  • Begin communicating with your company's leadership and any team members who will collaborate with you on campaign.
  • Consider other logistics, such as tracking results or recognizing donors.

During Campaign
  • Host a virtual or in-person kickoff event.
  • Educate employees about United Way's work.
  • Publicize your campaign with communications such as social media posts, emails and intranet highlights.

After Campaign
  • Promptly fill out your campaign envelope and return it to United Way
  • Thank your participants with thank-you messages, prizes, or other participation incentives.
  • Seek opportunities to turn your campaign's momentum into philanthropic opportunities for your team throughout the rest of the year.
Virtual Campaign Options
United Way has a variety of solutions for you and your employee base to be involved in supporting the community, with or without in-person fundraising efforts. Options include:
  • Customized, signable, digital pledge form
  • eWay pledge sites
  • Digital communication streams

Recruit a Team

Why not build a campaign team to bring new ideas and share the work? Seek team members from different departments, demographics, and skill sets to participate. You can use the keys to a successful campaign as a sample set of responsibilities to split.
Meet with Your CEO
Involving your CEO can help you reach more of your employee base and authorize bold strategies to gain support. Consider raising the following topics for discussion:
  • Messaging sensitive to the pandemic
  • Campaign dates
  • Corporate goal
  • Corporate giving
  • Presentations
  • Engagement opportunities
  • Campaign events
  • Leadership letters for employees

Don't forget that United Way is here to be a part of your team too. For ideas, resources or any other support you need, just let us know.
Set a Goal
Goal setting is an essential component of any successful campaign. Companies that set goals see higher participation rates and average gifts, resulting in more support for the Racine County community. Most companies strive to increase their employee goal by 5 to 15 percent over the previous year’s results.

Setting goals comparable to previous years may not be realistic right now, especially if your company has seen layoffs or reductions in hours or pay. However, there are still ways to set goals to bolster your campaign results while keeping in mind your workplace's circumstances. Here are some ideas:

  • Offer incentives that reward any employee for donating, regardless of amount.
  • Set a response goal rather than a monetary or participation goal.
  • Ask donors to maintain previous years' donations, rather than asking them for an increase this year.

We highly recommend planning a goal-setting meeting with your United Way of Racine County campaign contact person. They can guide you in creating customized goals that make sense for your company.
Tools for Success
Last Step: UWRC 101
Next Step: Impact 101
Coming Up
Third week of every month
Aug. 18, noon to 12:30 p.m.
Virtual

Our impact tours are free, 30-minute lunch and learns where you can see firsthand the impact and day-to-day work of us and our partners. The next tour is with The Arc of Racine County on Aug. 18.
Kickoff Week
Sep. 12 to 18
Virtual

Watch our social media feeds closely the week leading up to Party on the Pavement! We'll be sharing stories, impact and engagement opportunities that you can reference for your campaign and pass on to your teammates.
Sep. 18, noon to 7 p.m.
Downtown Racine

Mark your calendars to join us at Party on the Pavement to help us kick off our 2021 campaign. We'll be hosting raffles, sharing Live United goodies and more! It's free to attend, and no registration is required.
Nov. 30, 2021
Virtual

#GivingTuesday is a global movement unleashing the power of radical generosity. Celebrated the Tuesday after Thanksgiving, this is a great date on which to encourage teammates to donate and think about the ways they give back to their community throughout the year.
Victory Celebration
Jan. 20, 2022
Delta Hotel, 7111 Washington Ave, Racine

Our Campaign Victory Celebration is a chance to commend ourselves on a job well done. We'll share the campaign total, talk about successes throughout the year, and give you a sneak peek at what we're planning for our Centennial year in 2022.