Reach Spring Gardeners
February saw a steady flow of seed and plant catalogs arriving in gardeners' mailboxes. Several sources have reported that gardening took root during the pandemic in a big way with some 18.3 million new gardeners. Indoor houseplants also seem to be making a big comeback.1

As the first day of Spring arrives, greenhouses, nurseries, garden supply stores, online seed stores and lawn care businesses are gearing up. What's the best way to reach this growing gardening demographic? Luckily, WEKU offers a way to reach not just gardeners, but gardeners with disposable income.
Why Sponsor WEKU?

We Make it Easy
We recently revamped our website to provide everything you need to decide whether sponsoring WEKU is a good strategy for your business. Explore our Sponsorship Resources section to review detailed information, including listener demographics by industry, rates, Nielsen rankings, copy guidelines and more.

WEKU Aligns Your Brand with a Trusted Media Source
While public media sponsorship is considered philanthropic, it is also a strategic part of a business's overall marketing plan. It enhances credibility, builds brand awareness and improves public image. By supporting a station that upholds the values and causes listeners believe in, sponsors benefit from the same trust and loyalty. So much so that listeners will choose a WEKU sponsor over a commercial advertiser for products/services with similar quality and pricing.  

WEKU Listeners are the Cream of the Crop
As with any marketing campaign, sponsorships should not only reflect your business goals but align with the interests and values of the target audience. That alignment inspires trust and loyalty from the audience and, ultimately, a higher ROI for the sponsor. See for yourself, WEKU listeners are a market-leading bunch!

WEKU Listeners are Likely Gardeners

Compared with the U.S. population as a whole, NPR news listeners are:

  • 28% more likely to have done any home improvements in the past year
  • 43% more likely to grow vegetables in a garden
  • 44% more likely to have a garden
  • 46% more likely to have purchased trees in the past year
  • 51% more likely to use a property/garden maintenance service
  • 55% more likely to have spent $1,000+ on home improvements in the past year
  • 70% more likely to grow herbs in a garden
  • 96% more likely to have spent $800+ on property and garden maintenance
  • 104% more likely to have a 2,000+ square foot garden
  • 107% more likely to have purchased organic soil additives in the past year
  • 72% more like to have a household income of $150,000+
  • 103% more likely to have a household income of $200,000+
 
Source: GfK MRI Doublebase 2018 Base: Total U.S. Adults
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