Are you interested in contributing to the SOR Statewide Wellness Media Campaign? Do you have connections to the members of your community? Is your CSB an expert in media campaigning? Consider joining the SOR Media Campaign Advisory Group! The Advisory Group consists of members representing several CSBs, along with an OMNI development team, and Jennifer Farinholt from DBHDS who are steering planning and implementation of a Statewide Media Campaign on Health and Wellness. The target audience for this campaign is 18-34 year-olds in VA, with a focus on communities of color. The Advisory Group meets monthly to discuss data collection, campaign material development, and campaign implementation.
Currently the group is conducting community research to learn more about what types of media Virginians use, how they define health and wellness, who they trust for health information, and more. This information will help to craft an effective message campaign. The planning process is expected to continue into 2022 with the campaign launching in the spring.
SOR funding is authorized for this work and there are multiple exciting data collection methods CSBs can implement to help shape the campaign, including distribution of a pre-made survey, recruiting for focus groups, and conducting PhotoVoice projects in your community. Email Jason if you would like to learn more or join the Advisory Group! jwheeler@omni.org
