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Exclusive: Jakks Pacific Unveils 2021 A Christmas Story, Super Mario Advent Calendars
The Toy Book, along with our sister publications the Toy Insider and the Pop Insider, can exclusively reveal that A Christmas Story joins the licensed portfolio at Jakks Pacific with the debut of a 24-day advent calendar, while Nintendo’s Super Mario joins the holiday lineup with an advent calendar packed with exclusive new figures. Read more…
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Hasbro Debuts a New Wave of Ghostbusters: Afterlife Toys
During Toy Fair New York 2020, Hasbro previewed a wide range of new toys for kids and collectors based on the new Ghostbusters film that got held up in the shuffle between pandemic-related theater closures and other delays. Now, Hasbro is back on track with a formal look at new product offerings for kids and collectors alike. Read more…
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Jada Toys Goes Green with B-Kind Doll Line
The new B-Kind doll line from Jada Toys promotes positive messages of kindness and creativity. The characters — Brianna, Koral, Ivy, Nora, and Daisy — each have a unique passion and come with a special DIY activity for kids to complete. Read more…
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ZURU’s Upcoming Dino-Themed Toys Are Juras-sick!
The toy company is set to release its fourth series of its Smashers brand, expanding on its Series 3 Dino Smashers. Series 4 provides kids with an unboxing experience and features light-up dinosaurs, lava-themed compound play, and the classic Smashers eggs. Read more…
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Just Play Debuts ‘Learning Activity Centre’ on Amazon
Just Play inked a deal to serve as the U.S. distributor and licensor of Early Learning Centre, a UK toy brand geared toward preschoolers with a 50-year lineage of quality products. The company is rolling out new products and initiatives via the Learning Activity Centre on Early Learning Centre’s Amazon brand store. Read more…
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Bonkers Toys, Pocket.Watch Partner for Ryan’s World Galaxy Explorers
Starting next week, Ryan’s World — pocket.watch’s hit YouTube series — will blast off into Walmart stores with an intergalactic-inspired toy line from Bonkers Toys. Kids can embrace space exploration, learn about the solar system, and enjoy new Galaxy Explorers-themed figures. Read more…
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LeVar Burton Tunes Into Tonies with a Custom Figure, Reading Challenge, and More
LeVar Burton is bringing some of his Reading Rainbow magic to today’s kids with the help of Tonies. This fall, the PBS star will be visiting kids’ Tonieboxes as their personal narrator through his own Tonie figure. Read more...
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Disguise Enters the Battle with Snake Eyes: G.I. Joe Origins Costumes, Accessories
Kids and adults can look forward to joining the Arashikage Clan of ninja warriors just in time for Halloween with a full range of Snake Eyes-inspired costumes and accessories from Disguise. The lineup is based on the new G.I. Joe film and will hit stores in September. Read more…
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The Last Remnants of Original Toys ‘R’ Us, Babies ‘R’ Us Inventory Hits the Auction Block
This week, Motleys Asset Disposition Group in conjunction with eBid Local liquidated more than 370 pallet lots of merchandise that has been warehoused since the end of the initial 70-year legacy of Toys “R” Us in the U.S. Read more…
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The Heart Supply’s Johnny Schillereff Guests on the Power Kid Podcast
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes The Heart Supply‘s Johnny Schillereff to discuss his company’s deal with Jakks Pacific and Target. Listen here…
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PlayMonster and Dude Perfect Team Up for National #KooshChallenge
After revealing its new Koosh lineup last year, PlayMonster is promoting new Koosh products with the National #KooshChallenge. Mega-YouTubers Dude Perfect highlighted the challenge on YouTube this week, filming their own Koosh commercial clash. Read more…
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Shoot for Olympic Gold with Super7’s U.S. Women’s Soccer Team Figures
The last time the team won a gold medal was at the 2012 Olympics in London — and it seems like they’re dribbling toward victory this year with the help of Super7’s stellar new lineup of USWNT collectible action figures. Players Megan Rapinoe, Alex Morgan, Julie Ertz, Catarina Macario, and Crystal Dunn join Super7’s Supersports roster as 4-inch ReAction figures. Read more...
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Dino Ranch Roars Back to the Screen with a Second Season
The wild dino west is making its return to Disney Junior and Disney+ next year. Following a successful first season, the preschool animated series Dino Ranch will release a second season with 52 episodes, each 11 minutes long. Boat Rocker’s Jam Filled Entertainment will provide animation services for the new season. Read more…
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Talkin’ Toys: Carrera Races Into the Future
Classic play is back in a big way, and the toy industry has broken sales records as kids and adults forge new bonds through the power of play. The Toy Book chats with Carrera Revell of Americas’ President and CEO Frank Tiessen for a look under the hood at how slot racing and R/C are uniting families. Read more…
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Talkin’ Toys: The Eggmazing Founders Discuss Becoming an Evergreen Toy Co.
Families have been dunking hard-boiled eggs in smelly cups of vinegar-based dye for decades, but two good pals — buddies, even — have forever changed the egg decorating game. Scott Houdashell and Curtis McGill discuss the evolution of Hey Buddy Hey Pal Investments (HBHP) into a toy company with year-round offerings. Read more…
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Talkin’ Toys: Adventerra Games Centers its Products and Practices on Going Green
Sustainability has become one of the hottest toy trends over the past few years, but the idea of centering our environment in play is nothing new for Adventerra Games. Sales Manager Ruthie Mundell chats with the Toy Book about the company’s goals, expanding into different age categories, sustainable practices that toy companies should adopt, and more. Read more…
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Hasbro Crushes Q2 Earnings with 54% Overall Revenue Growth
The toy and entertainment giant reported overall revenues that grew 54% over the same period last year and 9% when compared to the pre-pandemic results of 2019. This is the second quarter of reporting under the new trio of operating and financial reporting segments — Consumer Products, Wizards of the Coast and Digital Gaming, and Entertainment — that were revealed in February. Read more…
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Mattel Beats Q2 Earnings Estimates with 40% Sales Spike
The turnaround at Mattel Inc. continues as the company reported a 40% sales increase during the second quarter of this year. Like the rest of the toy industry, Mattel is now running up against skewed numbers due to the pandemic-fueled chaos that overtook the toy industry for much of Q2 last year. Read more…
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Activision Blizzard Faces Employee Revolt, CEO Bobby Kotick Comments on ‘Tone Deaf’ Response to State Lawsuit
Following the State of California’s Department of Fair Employment and Housing (DFEH) filing a suit against the video game giant, alleging violation of civil rights and the equal pay act, Activision Blizzard employees plotted a walkout. As news spread, Activision Blizzard CEO Bobby Kotick issued an open letter to employees and the media. Read more…
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