SPEAKERS
- U.S. Senator Cory Booker
- U.S. Senator Kirsten Gillibrand
WEDC SPEAKERS
Robin Colner, Digistar Media
10.30am – 11.25pm
Building Marketing Resilience
Techniques on how to acquire and keep customers virtually including using empathy to build customer connection and loyalty.
- Improve your post-pandemic marketing messages.
- Identify the best digital channels to communicate your unique positioning with your ideal customer.
- Review current strategies for leveraging social media to engage customers and prospects.
* * * * *
Kecia Palmer-Cousins, Aero-Ba-Soul, Inc.
10.30am – 11.25pm
Turn MWBE Certification into Procurement Opportunities
Strategies for how to market your MWBE business to develop government contracts
- MWBE certification opens doors to government and corporate contracts, providing income and experience, long-term stability and growth opportunities.
- Listing your business in the NYC, NYS, NJ and PA Directories of Certified Minority and Women Owned Enterprises is key to being found.
- Why it’s essential to have funding in place before submitting your bid.
* * * * *
Allison Fine, Allison Fine Consulting
11.30am – 12.25pm
Fearless Leadership in an Uncontrollable World
A traditional style of top-down, controlling style of leadership may have worked last century, but digital technology has changed everything; no company or leader can afford to isolate themselves from the world.
- Understanding social networks and ways to make your company indispensable.
- Key attributes of fearless leadership.
- Use of social media to connect and turn passive customers into active ambassadors.
