Continuing the tradition of bringing you information and opinions that you may not pick up from your regular personal and professional reading — our perusal of recent trademark filings yielded the following: Trademark application number 90819462, filed on July 9th, notes the mark “SKKN” as pertaining to a range of goods and services, including Perfumes; cosmetics; skincare preparations; haircare preparations and so on. The filer? Kimsaprincess, Inc. of, West Hollywood, CA. Further searching of the USPTO database indicates that this curiously named company is the owner of many other trademarks with a common Kardashian theme, particularly in reference to Kim.
Yes, another Kardashian column (maybe Kolumn?) — because I think you may have just passed over the last one. And you need to take this stuff seriously. We may well wonder if this SKKN relates to the new branding and relaunch of KKW beauty we discussed in last week’s Scoop. It kinda sounds like “skin” and is reminiscent of the incredibly successful SKIMS shapewear line launched by Kim in 2019 and now, according to the New York Times, worth $1.6 Billion.
Are you in skincare? If so, it’s probably worth keeping a close eye on SKKN and anything else this Kardashian does. This is the mainstream. To the extent it moves toward where you are with your products, watch out! If you don’t constantly differentiate your brand, it will cease to stand out. And then, well, you know what happens.
