- Impact of COVID-19
- Return to work
- Future of business and the industry
- Diversity, equity and inclusion initiatives and the impact of Black Lives Matter protests
- Internal Communication
- Corporate purpose
LIST OF CONTRIBUTORS
Thirty communication leaders from prominent companies and public relations agencies participated in a Q&A or provided stories and their perspectives in this new e-book. The contributors (29 are listed below as one chose to remain confidential) include:
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- Barbara Bates, Hotwire
- Matt Bianco, Novelis
- Jill Carapellotti, Macy’s
- Rob Clark, Medtronic
- Sarah Crawshaw, Taylor Bennett Heyman
- Geoff Curtis, Horizon Therapeutics
- Ray Day, Stagwell
- Paul Gennaro, Voya Financial
- Gary F. Grates, W2O Group
- Jon Harris, Conagra
- Catherine Hernandez-Blades, Aflac
- Moyra Knight, Astellas
- Mike Kuczkowski, Orangefiery
- Brian Lott, Mubadala
- Catherine Mathis, McGraw Hill
- Jenn Mauer, Merck
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- Jamie McLaughlin, JWM Talent
- Juan-Carlos Molleda, University of Oregon
- Dominic Pendry, Bed Bath & Beyond
- Doug Pinkham, Public Affairs Council
- Shirley Powell, Cox Automotive
- Linda Rutherford, Southwest Airlines
- Michael Schoenfeld, Duke University
- Erin Streeter, National Association of Manufacturers
- Chris Talley, USAA
- Jennifer Temple, Hewlett Packard Enterprise
- Chuck Wallington, Cone Health
- Danielle Ward, Understood.org
- Jennefer Witter, The Boreland Group
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Read more to see what the contributors had to say about key topics affecting the public relations industry while looking ahead to the future of public relations and communication.
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Possible Scenarios for the Future of Offices, Commuting, and Cities
Salesforce Research
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Salesforce Research explored how workers view the prospect of returning to normalcy and what their employers can do to keep them safe, calm, and productive.
The survey was conducted between June 16-17, 2020 among 3,548 adults in the U.S., U.K., France, Germany, Brazil, and Australia.
Key findings include:
- 37% of respondents view full-time remote work as the most appealing long-term scenario.
- 64% of respondents want to spend at least some of their working hours in the workplace.
- 52% of participants say they're comfortable sharing personal information like health data and contacts to keep the workplace safe.
- 67% of the workforce is at least moderately concerned about commuting when they return to work during the pandemic.
- This figure rises to 81% among participants who previously commuted by public transit.
- 70% of respondents that work in a city say they still prefer an urban work environment over those in suburban areas, and 74% that live in cities still cite them as their preferred place of residence.
Read more to learn how workers feel about the future of the workplace, commuting, and cities, and to see how these statistics vary by generation.
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Lessons Earned:
Leadership in an Unprecedented Global Outbreak Through the Lens of Higher Education
Juan-Carlos Molleda, Ph.D., IPR Trustee, University of Oregon
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In partnership with
PR News, “Lessons Earned”
is a series featuring IPR Trustees discussing a hard-fought lesson or triumph that helped to mold or change their career.
We’re living through a surreal global health crisis that is testing all of us personally and professionally. Knowledge and skills in risk and crisis communication have become essential. For leaders, in particular, this unparalleled moment will make or break trust and careers.
As the dean at an academic institution, this situation is demanding my full attention. I keep close communication with my executive team, university administrators, and the campus Incident Management Team (IMT) to make timely decisions and execute actions within my unit.
Our university activated an emergency preparedness plan to address the COVID-19 outbreak in February. Despite having a plan, our president noted: “We’re going to come out of this situation different than when we went in, and we’re going to make mistakes.”
Read the rest of Juan-Carlos Molleda's blog to learn how a large public university uses consistency, repetition, and more to successfully communicate during COVID-19.
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Fresh Perspectives from COVID-19: Digital Disinformation and Public Engagement with Health and Science Controversies
An Nguyen, Ph.D., Bournemouth University, UK, & Daniel Catalan-Matamoros, Ph.D., University of Carlos III of Madrid, Spain
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An Nguyen, Ph.D., and Daniel Catalan-Matamoros, Ph.D., analyzed how the COVID-19 infodemic relates to disinformation in controversial areas of health and science, such as climate-change denial, anti-vaccination, anti-5G, and Flat Earth doctrines.
This research is based on a thematic analysis of 18 articles from around the globe.
Some key findings include:
- In Spain, social networks (such as WhatsApp,) and mystery and esotericism TV programs tell a different truth from that of official sources and media.
- In the United States, high uncertainty associated with COVID-19 can "confuse and mislead publics" especially with the aid of social media.
- Science journalism might play an essential role in combatting the spread of disinformation in the U.S. by prioritizing scientific sources, fact-checking and doing analytical stories which focus on context and promote understanding.
- Enhancing science literacy — especially by equipping social media users with the tools to identify, consume and share high-quality information — is foundational in combatting COVID-19 disinformation.
Read more to learn about public engagement with health and science disinformation, especially in the age of COVID-19.
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A Century After Women Gained the Right To Vote, Americans See Work To Do on Gender Equality
Juliana Menasce Horowitz and Ruth Igielnik, Pew Research Center
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The Pew Research Center conducted a study to examine the feelings of U.S. adults regarding gender equality.
A nationally representative online survey of 3,143 U.S. adults was conducted from March 18 to April 1, 2020.
Key findings include:
- 49% of Americans say women gaining the right to vote has been the most important milestone in advancing the position of women in the U.S.
- 22% of Americans think women's gains have come at the expense of men.
- 78% of U.S. adults say they at least "somewhat" favor adding the Equal Rights Amendment (ERA) to the U.S. Constitution.
- 57% of Americans think the U.S. has not gone far enough when it comes to giving women equal rights.
- 32% of Americans say things have been about right.
- 10% of Americans say the country has gone too far in giving equal rights to women.
Read more to discover what Americans have to say about the state of gender equality in the United States.
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United States and Canadian Perspectives on Airline Practices, Borders, and Stress
Leger and Association for Canadian Studies
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Leger conducts a weekly survey of Canadians and Americans about current events related to COVID-19. This week's report includes results related to their perspectives on airline ticket refunds and safety measures, reopening borders, and stress.
This web survey was conducted from July 3-5, 2020 and included 1,517 Canadians and 1,006 Americans.
Some key findings include:
- 72% of Canadians oppose the decision of the Canadian Transport Minister not to force airlines to offer refunds to passengers.
- 72% of Canadians and 63% of Americans reported feeling "uncomfortable" about flying with relaxed in-flight physical distancing requirements.
- 86% of Canadians disagree with the reopening of borders between Canada and the United States at the end of July, compared to 36% of Americans who disagree.
- 51% of Canadians and 60% of Americans reported that leaving the house to be out in public is stressful.
Read more to learn the full findings of the study regarding Canadian and American perspectives on airline practices, border regulations, and stress and mental health.
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