When I was growing up, a platform was something quite boring. It was a sort of elevated surface or stage on which things were put because they weren’t big or tall enough by themselves. Either that or platforms were something that political parties claimed to run on. Fundamentally boring. They briefly became cool in the 70’s as platform soled shoes became fashionable, but then quickly became as cheesy as, well, platform soles. And so, it remained for several more decades until today. Today, it seems that if a technology is not a platform technology, then it’s basically worthless.
Platform technologies are a real thing though, and not just the creation of the marketing classes. Consider the wheel – not just for horse drawn carts but really useful in moving anything across or along another thing for thousands of years of human history. More recent examples include the cellphone, which can pretty much do anything you want, depending on the app installed on it. How about in chemicals though? Are platform technologies a thing there? Well, consider the humble SO3 group. Without it, whole classes of surfactants would not be feasible and the functions of cleaning, dispersion and wetting in many areas of the world’s economy would be much more difficult. Is sulfonation, therefore a platform technology? You betcha. Silicones? Well, there are many hundreds of silicones used in personal care, cosmetics and household and industrial applications to impart a huge array of properties. So yes, silicones are a platform technology.
What about P2’s innovative and patented Citropols? A huge array of products are enabled by this patented family of structures – and with a range of properties from moisturization, shine, lubricity, volatility, heat protection, frizz-control, anti-deposition and much more. Yes, we’re biased, but Citropols are a platform technology, just like the wheel, and silicones. To shop our products, click the button below.
