Generations Cakes, started by husband and wife team Marvin and Octavia Townsend began as a small home based business specializing in baking a variety of gourmet mini Bundt cakes based on recipes handed down over three generations (Great Grandmother “Mrs. Lucie Martin”, Grandmother Mrs. Mamie Garnett) Mother “Mrs. Gwendolyn Townsend”).
The Company became a Gloucester, Virginia Limited Liability Corporation in 2014. As the Company’s baked products became more popular orders increased and Generations Cakes LLC secured retail sale’s space through local farmers markets. The company continued to see positive growth and a marketing plan was established utilizing the US Department of Agriculture’s Virginia Division (VDAC) program called “Virginia’s Finest”. A Trademark Program to enhance the economic opportunities and success of Virginia’s specialty food companies. Through this program the Company was introduced to several opportunities to showcase its specialty cakes.
In June 2015 Generation Cakes LLC was ready to enter the big box store retail market and sought locations with similar company mission goals of responsible sourcing, environmental stewardship and community involvement. The Company selected Amazon owned Whole Foods stores. Utilizing the growing product popularity and VDAC’s marketing program the Company secured shelf space and began delivering products to the retail giant.
In 2019 Generations Cakes was awarded its first government contract to supply gourmet baked goods to naval vessels, military installations and shipyards throughout Hampton Roads. Upon receiving the contract, Generations Cakes expanded for a second time into the over 2000 sq ft facility. In 2021 the Company received its second government contract which has allowed for further expansion of its flagship gourmet baked product lines and services.
Generations Cakes LLC products are available for purchase through the on-line website generationscakes.com. For additional information email the company at generationscakes@cox.net.
