September 9, 2021
Gain Insight on the Latest Teen Consumer Trends
Piper Sandler partnered with DECA to publish a teen consumer pulse survey as we progress through the Fall 2021 back-to-school season. Use this lesson plan to review the data with your students and give them a real-world example of marketing research in action.

As a long-time DECA partner, Piper Sandler is interested in our students and their opinions. One way we can support our partnership is to have all DECA members participate in the “Taking Stock with Teens Survey.” If your students have not taken the survey this fall, we encourage you to do so by September 17, 2021.
PERFORMANCE INDICATORS
This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

  • Explain the concept of market and market identification.
  • Explain factors that influence customer buying behavior.
  • Describe the need for marketing data.
  • Describe the use of technology in the marketing-information management function.  
Discover more Classroom Connection activities at decadirect.org.

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