Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Don’t Underestimate The Power Of AI In Marketing |
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Matt White, VP EMEA of Quantcast, discusses how marketers can effectively employ AI to create a better customer experience and meet buyers where they’re at.
The DL: AI or Artificial Intelligence is a buzzword these days. But what is it and how can brands successfully benefit from it? To get started, AI uses technology to make automated decisions based on data collection, data analysis, and additional observations of audience trends to impact marketing efforts. To use it correctly, brands should clearly understand what to get out of it by asking the right questions and understanding the audience. Hoffmann Murtaugh can help establish these goals and objectives by utilizing 1P or 3P data, being clear about the campaign's objective, and realizing the potential downsides of AI technology.
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Instagram Updates Account Status With New Insight Into ‘Shadowbans’ |
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Instagram’s looking to provide more transparency for creators with a new update to its in-app Account Status dashboard that will indicate whether your content is eligible to be recommended by its various systems, and will also provide pointers on how to rectify any issues on this front.
The DL: In an effort to provide more transparency to its creators, Instagram has updated its in-app account status dashboard to include a new feature that will show whether or not your content is eligible for recommendations. It’s a big step in the company’s efforts to provide more transparency and explain the process behind its platform. This could be a great help for people looking to maximize their opportunities on the app and the tool will also help you identify areas where you can improve.
You can now confirm or dispute your suspicion of violating Instagram’s restrictions or shadowbans through this tool. The company is upfront with this, and it will also help you address any issues you might have. According to Instagram, all users will now have access to the new features, including additional indicators of reach impacts and content violations.
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Agency Forecasters See 'Resilient' Ad Economy Next Year |
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A recession may or may not arrive soon, depending on who you believe, but according to three new agency forecasts the ad economy has remained resilient through this year and will continue to grow significantly in 2023.
The DL: With the likelihood of a recession on the horizon, it's surprising that agencies forecast significant growth into the following year. But with low unemployment numbers and the start-up of new businesses that use advertising to aid awareness, the ad economy is growing. Large advertisers are cautious and concerned but are still recording revenue gains because of passing costs to consumers. As the saying goes, you don't make money without spending money.
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Snapchat’s Experimenting With A New ‘Story Boost’ Option For Snapchat+ Subscribers |
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Snapchat’s looking to help Snapchat+ subscribers gain more visibility for their content in the app, via a new option in development called ‘Story Boost’, which would seemingly amplify their Stories to more viewers.
The DL: Snapchat is experimenting with a new feature for their Snapchat+ users: Story Boosts. This new feature will allow these users to have their Snapchat Stories ranked higher among their Snapchat friends. People viewing it won’t be able to tell that it is boosted, but it is presumed that your story will be displayed among the first Stories that your friends see each day. Snapchat is always working to add new features for their Snapchat+ subscribers, so it will be interesting to see what features are to come for Snapchat users who pay the $3.99 price tag each month.
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Pinterest Shares Its 2023 Trend Predictions, Based On Pin Activity And Engagement |
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Pinterest has published its annual ‘Pinterest Predicts’ overview, which looks at the latest, rising trends that are set to become even more significant over the next year.
The DL: 2023 Pinterest Predictions have officially been released! For the past three years, Pinterest has published annual prediction reports based on user behavior, Pin saves, boards created, and overall search activity. This year's prediction list has just been released, so what are the key trends to note for next year?
Well, Pinterest has separated its predictions into four different categories including fashion, home, celebrations, and well-being. Here's a look into each:
Fashion - "Airy Styles" (lace, tulle, & ruffles) and "Romcom Core" (slip dresses, tube tops, & cargo pants)
Home Decor - "Hipstoric" and "Weirdcore"
Celebrations - "Pool Pawties For Dogs"
Well-being - "Primal Movement" and "The Fourth Trimester"
To gain a greater understanding of these trends, check out the article! If you're interested in adding Pinterest to your marketing plans for 2023, contact Hoffmann Murtaugh today!
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Congratulations to Aimee Brown on her promotion to Vice President of Media Strategy! Aimee Brown will soon be celebrating her 10th anniversary with Hoffmann Murtaugh. In addition to overseeing insight-driven media strategies for clients, she will help guide strategic direction for the agency ensuring the integration of emerging trends and technology. Her favorite part about working at Hoffmann Murtaugh is being part of an ambitious, talented team. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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