The highest performing product management teams know the market as well or better than they know their products. There's only one way to get that expertise...spend more time with prospects and customers.

A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise.

This month we also look at the importance of better sales discovery techniques to improve demos and accelerate the sales process, plus taking your product marketing game up a notch to solutions marketing.