Each summer I remind originators in the commercial equipment leasing and finance industry about the opportunity which exists for those who are willing accept the challenge.
Your competition may be in the "lazy, hazy days" of summer. They may have their guard down, rather than building their network. Summer is the perfect time to position yourself for the remainder of 2021. Get out and meet new vendors and end-users. Explain to your contacts that you are a consistent partner that provides personal service twelve months out of the year. Demonstrate to your contacts that you are serious about maximizing your effectiveness and helping them succeed.
Each year I receive multiple communications from originators in September, October, and November claiming that their summer efforts are paying larger dividends. It was the newer relationships established during the summer that propelled their significant increases in fall business; and more importantly, positioned them for a great fourth quarter.
Now is the time to position yourself for a terrific year-end surge.
The opportunities have never been greater for originators who are willing to push harder, be aggressive, and outperform their competition. You have a choice to either be an originator who slows down during the summer; or an originator who gives a little extra to outperform her competition.
Survive - Thrive - Lead
This "Sales Tip" is provided by Wheeler Business Consulting.
