In this issue:
  • Our New Catalog Celebrates Public Spaces
  • New Little Bluestem Will Light Up 2021 Sales!
  • New Edition of Armitage's Perennial Plants
  • Garden Media Group: Consumer Trends for 2021
  • Milwaukee's Back-to-Nature Strategy to Lower Floor Risk
  • Chesapeake Bay Trust: $1.4M for Green Infrastructure
  • Caring at Work and at Home
  • Going Virtual with Cultivate'20
  • Upcoming Events
Our New Catalog Celebrates Public Spaces
Our core purpose at Hoffman Nursery is to promote better living through plants. We feel this purpose is more pertinent now than ever. We always believed in the connection between plants and the well-being of people, creatures, and our planet.

Today, research shows that exposure to the natural world benefits human beings in more ways than imagined. Parks and playgrounds, public gardens, and other green spaces give us opportunities to explore, dream, and experience the joy of being outdoors. Our 2020-2021 Catalog of Grasses honors these spaces, along with the hope and joy they give to us all.

To see what our new catalog offers, continue reading
New Little Bluestem Will Light Up 2021 Sales!
The color wheel is spinning with our newest Little Bluestem selection! Schizachyrium scoparium 'Chameleon' PP31339 brings a North American native grass to new heights with gorgeous white and green stripes.

The variegated foliage emerges in spring and develops a flush of pink and light purple in late summer and fall. The color intensifies as temperatures drop. 'Chameleon' is a strong grower and has a tidy, compact habit (2' tall) that looks fantastic in a finished container.

Expand your grass palette with this unique cultivar that has native appeal and showy looks. Chameleon is available exclusively through Hoffman Nursery. This year's crop is already reserved, but you can book plants now for 2021.

Email or call our sales team to get this newest addition!
Chameleon Little Bluestem is a unique, new look for native Schizachyrium scoparium . 

Download a PDF of the plant profile.
In the Green Industry
New Edition of Armitage's Perennial Plants
It's time to replace your dog-eared copy of the Perennial Plant "Bible." The newest edition of Armitage's Herbaceous Perennial Plants was released this month. It's got updated descriptions, hundreds of new cultivars, and Dr. A's valuable and engaging advice.

Times change, and he's updated the book to reflect the latest information. We know he's got great new grasses and sedges in there! So get your copy soon, carve out some time, and dig into this must-have reference.

Garden Media Group: Consumer Trends for 2021
With the pandemic crisis, there’s a real synergy around the importance of plants and the natural world. As noted above, our new catalog celebrates green public spaces. The role of green spaces—both public and private—is reinforced with the recent release of Garden Media Group’s consumer trends for 2021. Katie Dubow, president of the media firm, introduced their annual report at Cultivate'20 Virtual.

Called The Great Reset, it outlines trends that Garden Media Group believe will shape the future . According to Dubow, “Public spaces like parks and trails will become an integral part of daily life..." Trends like "Backyard Aficionado" and "Design Abundance" reflect the renewed interest in gardening, the connections we make with our home gardens, and the role of gardens as ecologically functional space. COVID-19 changed everything, and this report explores how it will affect our industry.

Read the article in Nursery Management .
Going with Green Infrastructure
Milwaukee's Back-to-Nature Strategy to Lower Flood Risk

Milwaukee has successfully reduced damage from flooding and reduced flood risk by installing green infrastructure. Their system can handle more than 10 million gallons of stormwater. By 2024, they aim expand to 50 million gallons of capacity by 2024.

Read more
www.pewtrusts.org
Chesapeake Bay Trust: $1.M for Green Infrastructure

Funds from the "Protect the Chesapeake" license plate program, in partnership with several agencies, have been awarded to increase green spaces, improve the health of local waters, create green jobs, and enhance livability in cities and communities.

Read more
www.eyeonannapolis.net
At the Nursery
Caring at Work and at Home
To help keep our team safe and healthy wherever they are, we recently gave everyone a Hoffman Nursery COVID-19 Pandemic Relief Bag. Among other items, the bag contained hand sanitizer, disposable masks, microfiber cleaning cloths, soap, cleaners, tissue, and paper towels. It also included laminated cards with important reminders about social distancing, mask wearing, and other practices to reduce risk. And we always include core values. They guide us and help everyone remember to do the right thing.

In a fun Facebook post, Production Supervisor Katharina Kreß Wallace showed off her bag and told us how much the team appreciated it! You can see the post here.
Going Virtual with Cultivate'20
Cultivate’20 Virtual is in the books, and what a great event it was! We learned from experts in live education sessions, joined Zoom discussions, and visited with attendees in our 3-D booth. We missed seeing everyone in person, but catching up via the computer screen was the next best thing.

If you registered for Cultivate’20 you will have access to the virtual platform until September 1. It's a great chance to spend more time getting to know us and other exhibitors. If you have the all-access pass, you can revisit the education sessions.

Thanks to everyone who came by our booth or chatted with us. And big thanks to all the attendees, exhibitors, and AmericanHort for a great show!
Upcoming Events
August 11, 13, 18 & 20
The New Jersey Nursery and Landscape Association's Summer Plant Symposium has transitioned to a webinar series. This year it includes lectures on small trees, resilient and sustainable landscapes, and a keynote lecture by Dr. Doug Tallamy.

Hoffman Nursery's Shannon Currey will give a webinar that focuses on green infrastructure and the role plants play in health and well-being. She'll share our experience growing for and learning about GI and will suggest strategies to build new connections and promote the power of plants. Join her virtually on Tuesday, August 18th for, "A Broader Vision: Green Infrastructure and Power of Plants."   
Many in-person events are suspended for now, and virtual is the new event mode. See our upcoming events page to find out where we hope to be and what's happening.
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