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The Toy Insider Reveals Events, Activations for Sweet Suite @ Home!
The countdown is on for the Toy Insider‘s Sweet Suite @ Home, the ultimate virtual toy party where members of the media and digital influencers are invited to remotely discover the hottest new toys from more than 50 toy companies. For more than a decade, Sweet Suite has brought together toy manufacturers, press, content creators, and influencers for the biggest night of play. Last year’s event at Pier Sixty in New York City was the biggest yet, and this year the team at Adventure Media and Events — publisher of
the Toy Book
— is ready to do it again in an all-new way.
Read more…
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Hasbro Unleashes X-Men 20th Anniversary Marvel Legends Action Figures
It was 20 years ago this week that 20th Century Fox released
X-Men
into theaters across the country, quickly starting a new era for superhero dominance at the box office. Now, Hasbro is celebrating the milestone anniversary of the
X-Men
films — several of which are now on Disney+ — with a new wave of Marvel Legends action figures that pay tribute to the series.
Read more…
Additionally, Hasbro’s latest HasLab project met its crowdfunding goal in less than 24 hours and will head into production following the close of the campaign. The company also revealed
a Top Gun x Transformers
crossover.
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Mattel Creations to Launch New Platform, SDCC Exclusives
At Toy Fair New York in February, Mattel served up two versions of its Tesla Cybertruck collaboration through a new Mattel Creations website. Now, the toymaker is ramping up plans to debut a full Mattel Creations platform that will offer limited-edition products directly to consumers, starting with what would’ve been Comic-Con International: San Diego (SDCC) exclusives.
Read more...
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LEGO Reveals Nintendo Entertainment System-Inspired Building Set
Designed for adult LEGO fans, the 2,646-piece set comes with bricks to build the NES console, a controller, and a retro TV with a flat 8-bit Mario figure on the screen, which scrolls when you turn a crank on the side. Once built, the set includes features such as a connecting cable and an opening slot for the Game Pak.
Read more…
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Kindi Kids Halloween Costumes Are on the Way
Kindi Kids are getting the Halloween treatment with kids’ costumes heading to Spirit Halloween and Amazon this fall. Moose Toys launched Kindi Kids last fall, and the bobblehead dolls quickly became one of the hottest toys of the holiday season with their candy-colored locks, food-themed outfits, and a complimentary Kindi Kids web series that preschoolers love. And now, kids can dress up like the Kindi Kids themselves.
Read more…
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VTech Expands Kidi Line with KidiZoom Creator Cam
VTech announced today that its line of kid-friendly gadgets is expanding with the KidiZoom Creator Cam, which is available now. Kids can create their very own cinematic masterpieces with everything a budding YouTube star or Hollywood hero needs, including a green screen and tabletop tripod that converts into a selfie stick. They can be chased by dinosaurs, tell the weather, and even head to outer space with more than 20 animated backgrounds easily accessible in the camera.
Read more…
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ZURU Debuts Itty Bitty Prettys Tea Party Surprise at Walmart
ZURU is putting a new spin on the traditional tea party. Itty Bitty Prettys Tea Party Surprise combines classic tea party and doll play with the hot trends of collectibility and surprise. The new range includes a stylish array of 13 characters with swappable clothes, including unicorn princesses, classic ballerinas, and punk rockers. Together, this motley crew can sip and spill some tea together, while kids enjoy magic tea bags and fizzing sugar cubes that, when mixed with water, reveal surprise jewelry and accessories.
Read more…
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Razor Unveils Sharpie, Sriracha, AriZona, & Takis Designs
Gone are the days of plain paint jobs. Razor scooters are getting a stylish update with creative new designs featuring Sharpie, Sriracha, AriZona Iced Tea, and Takis snacks. This marks Razor’s first-ever, limited-edition collaboration series, launching on July 19.
Read more…
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The Hunt Is on for Toys “R” Us Canada’s Next Chief Play Officer
It’s that time of year again, and Toys “R” Us Canada has begun the search for its next Chief Play Officer (CPO). The annual contest will crown one lucky kid to assume the role of CPO and travel the country testing out the hottest new toys and games while representing the retailer at media appearances and special events. Current CPO, Méganne Dagenais, is planning to retire after one more holiday season.
Read more…
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Maia Baram Talks smarTrike on the ‘Power Kid Podcast’
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Maia Baram, public relations manager at smarTrike. Over a decade ago, smarTrike had the idea to create an all-in-one tricycle that grows with kids. This product revolutionized the ride-on market, and their bikes, scooters, and activity centers are now available in 80 countries. On the show, Baram explains how her search for a better stroller led her to a career move to smarTrike.
Listen here...
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Batman Producer Michael Uslan to Head Development of Stan Lee Universe
Genius Brands is moving at full speed to develop its recently announced Stan Lee Universe through a new publishing deal and a partnership with Batman producer Michael E. Uslan. The company entered into an agreement with Archie Comics (
Archie
,
Betty & Veronica
,
Sabrina
,
Josie and the Pussycats
) to publish a full range of comic books and original graphic novels based on new characters from the post-Marvel Stan Lee Universe, starting with
Superhero Kindergarten
. Uslan will oversee TV and film projects.
Read more…
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Rubik’s Continues 40th Anniversary by Celebrating ‘Adventure Every Turn’
Professor Ernő Rubik celebrates his 76th birthday this week, and Rubik’s Brand is continuing the 40th anniversary celebration of the iconic Rubik’s Cube by educating people on how to solve it with “Adventure Every Turn.” In an effort to make cubing possible for everyone, the Rubik’s website includes downloadable, mobile-phone-friendly solution guides, while the YouTube channel has been loaded with videos that will appeal to cubers of multiple skill levels.
Read more…
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TeeTurtle Donates More Than $1.8 Million in Products to the Toy Bank
TeeTurtle isn’t playing when it comes to doing good. The company donated more than $1.8 million in new toys, games, and apparel to The Toy Foundation’s Toy Bank. TeeTurtle’s donation includes strategy games such as Exiled Legends, Daring Contest: Family Edition, SCRAM, and Runes & Regulations; as well as shirts, onesies for babies and adults, hoodies, and plushies.
Read more…
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Spin Master’s ‘Bakugan: Champions of Vestroia’ Comes to Nintendo Switch
The popular Bakugan franchise is entering a whole new realm. Just in time for the holiday season, Spin Master, Warner Bros. Interactive Entertainment, and WayForward will unleash
Bakugan: Champions of Vestroia
, exclusively for Nintendo Switch.
Read more...
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Moe Shalizi, Marshmello Introduce Mellodees Entertainment Initiative
One of the biggest EDM artists on the planet is launching what just might be the next big kids’ brand. Marshmello and manager Moe Shalizi have pulled back the curtain on Mellodees, a new musically driven video property that aims to be a “cutting edge experience” for kids. Featuring colorful videos that pair educational messaging with energetic music, Mellodees firmly targets a new generation of preschoolers and their millennial parents.
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Unbox More Than Just Pizza with TMNT Collectibles from Quantum Mechanix
Straight out of the sewer and into your home, the Teenage Mutant Ninja Turtles are fresh and ready to go in a new collectible box set from Quantum Mechanix. The fandom-inspired collectibles company will hold its very first Q-Con event online at the same time as Comic-Con@Home with its own slate of exclusives and panels. The most tubular thing about the event, however, is the exclusive Pizza Box.
Read more…
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Camp Stores Bring Summer Camp Dreams to Life
What comes to mind when you think of summer camp? Dunking marshmallow-pierced twigs into a crackling bonfire? Peeling sticky glue from your fingers after an arts-and-crafts session? The smell of pine trees and dusty, sunbaked trails? The scenes may vary from one person to another, but this is universal: Camp is about discovery and play. And that’s the best way to describe Camp toy stores.
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Toys and Activities to Bring the Beach Home this Summer
You don’t need to visit the beach to have fun with sand and sun! You can find educational uses for sand activities that you can do at home, as well as some fun STEM opportunities that are perfect for a sunny day. Take a look at these toys, crafts, and ideas for a little hands-on fun in the sun.
Read more…
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