Casey was recently asked to model something really glamorous: sanitary sewer. We tried to tell her how thrilling it would be—the effluent! the manholes! the forcemains!—but she knew the truth. Her modeling career would certainly put any New York supermodel (or sewer) to shame, but the results would always have to be hidden underground at a 0.40% slope.
We have a lot of opportunity to be spokespeople here. Between Dan’s survey ‘modeling’, Jake’s water modeling, and now Casey’s sewer modeling, we could be posing with lots of products and surely selling tens of… tens. Just think how passionate and persuasive we would be recommending our favorite things. It wouldn’t be long before everyone is thinking just like Choice One: Pizza! Doritos! Roundabouts!
You heard it here first, folks: green is the new black!
