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Roberto Paoli is an architect and designer specializing in small-scale design.
His accurate creative process combines a strong technical knowledge with the consciousness of the materials' capabilities in order to innovate and to give shape to products with clean lines.
His studio develops projects in multiple fields such as product design, interior design and architecture for houses, shops, showrooms, as well as exhibitions and stands.
Roberto Paoli currently designs for prestigious brands in the furniture and lighting industry such as Ligne Roset, Fiamitalia, Serralunga, Nemo Cassina and Modoluce. Modoluce being the brand that Paoli designed the Alco for.
Alco does not go unnoticed, suspension or ceiling lamp designed by Roberto Paoli for Modoluce characterized by traditional lines amplified by large dimensions. Two semi-circular flaps playing with the geometry and the colour of the fabric cover and joining in the extremities, nearly to form two eyelids of a giant luminous eye.
The cover is in removable fabric, to facilitate the cleaning and maintenance of the fitting.
In addition to collaborating with famous companies, Paoli has his own brand "Seminato Mercadante" with which he self-produces products characterized by strong research, experimentation and innovation .
His new brand takes its name from the place where his creative team works: an inspiring space in an inspiring two story, Milanese building from the early 1900s which has been transformed and renovated. Four times winner (2009, 2010, 2011, 2012) of the Chicago Good Design Award, and is also creator/curator of exhibitions and design culture events.
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