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The Toy Book Introduces “The Get List”
Calling all toymakers: Do you have product in-stock in U.S. warehouses that’s ready to ship? If so, submit to The Get List — the Toy Book’s new free resource that connects retailers with manufacturers that have product available to “get” right now! The list will be updated with curated, in-stock items every Tuesday and Thursday. Get full details and submit your products here....
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ABC Kids Expo, Distoy Postponed as New Wave of COVID-19 Disruptions Begins
The spread of the COVID-19 delta variant and a global uptick in new cases has prompted a fresh wave of postponements in the live event space as ABC Kids Expo and Distoy make plans to move into 2022. Read more...
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YouTube Kids to Remove “Overly Commercial Content” and Paid Placements
A new challenge has opened in the ongoing battle for eyeballs on YouTube: a ban on “content with commercial elements” on the YouTube Kids app. Following a rollout of updated best practices for kids and family content and a new suite of safety and “digital wellbeing options for younger people” on YouTube and YouTube Kids, the platform is now taking aim at a space that could firmly impact the toy industry. Read more…
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PlayMonster, Hasbro Expand Partnership for Playskool Reimaginings
Beginning next year, PlayMonster will grow its presence in the preschool aisles with Playskool Weebles, Playskool Glo Friends, Playskool Little Wonders, and The Original MagnaTab. The new deal is the third relaunch from PlayMonster and Hasbro following Spirograph and Koosh. Read more…
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Like Nastya Gets a Toy Line from Jazwares, NFTs from Gary Vee
The empire of 7-year-old YouTube sensation Anastasia Radzinskaya — aka Like Nastya — just got bigger. In a partnership brokered by IMG, Like Nastya will come to toy aisles this fall with a full range of toys designed by Jazwares. Additionally, Nastya has a full collection of NFTs created in partnership with Gary Vaynerchuk’s VaynerNFT. Read more…
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Target Reveals Bullseye’s Top Toy List, Continues FAO Schwarz Collaboration and Disney Expansion
Target unveiled its annual Bullseye’s Top Toys list for 2021 this week. The news comes alongside a continued collaboration with FAO Schwarz and the expansion of the Disney Store at Target to more than 160 locations. Read more…
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2021 Licensing International Excellence Award Winners Revealed
A total of 22 award winners from seven countries — China, Finland, France, Japan, Singapore, the UK and the U.S. — were chosen from a field of 152 nominees from around the world. The annual awards program is designed to honor innovation and creativity in how brands use licensing to further their goals. Read more…
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Spin Master, Boys & Girls Clubs of America Partner for Arts-Integrated Programs and Experiences
The toy and entertainment company is pledging $275,000 to the nonprofit organization to enhance and advance its national arts program under which select clubs will expand their offerings to include more arts-enhanced and arts-integrated programs and experiences. Read more…
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Hot Property: The L.O.L. Surprise! OMG House of Surprises Hits the Market
MGA Entertainment (MGAE) officially launched the L.O.L. Surprise! OMG House of Surprises, the sprawling, 4-level, 10-room estate that will be at the top of L.O.L. Surprise! fans’ minds this fall. The dollhouse features an urban vibe and comes with 85 surprises for kids to discover. Read more…
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Meet Moose Toys' Dream Seekers, the Fairy Dolls That Inspire Kids to Follow Their Dreams
Designed for kids ages 5 and up, each Dream Seeker fairy has its own distinct dream, meant to encourage kids to follow their own. The 14-inch, stylish dolls feature wings, removable outfits, rooted hair, and hair accessories. They also come with a secret wish pocket for kids to write their dream on and the doll will keep it safe. Read more...
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Educational Insights’ Artie Max Is a Coding Robot That Draws
A new coding robot draws inspiration from future programmers and makes sure the “A” remains in STEAM. Artie Max from Educational Insights is intended for kids ages 8 and up to learn advanced coding skills through STEAM learning. Read more…
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Sunny Days Entertainment Debuts Honey Bee Acres Collection
Welcome to the sweetest town around! Sunny Days Entertainment launched Honey Bee Acres, a new toy line meant to inspire kids through storytelling, imagination, and creativity. This collection features miniature flocked animal characters, playsets, environments, and accessories. Read more…
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Hasbro and Vrbo Partner to Offer a Stay at the NERF Lake House
Located in Grand Lake O’ Cherokees in Oklahoma, the lake house is outfitted with a fully-immersive NERF setting, including bucket ball, trampoline games, and NERF toys, blasters, and gear. The property sleeps 30, with 12 bathrooms, multiple living rooms, and wraparound decks with lake views. Read more…
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It’s Christmas in August with Funko’s Festival of Fun
It may only be August, but we’re giving you an excuse to blast “All I Want For Christmas Is You” and start dreaming of sugarplums because Funko just kicked off its “Festival of Fun,” aka two days full of new, holiday-themed product reveals. Read more...
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Octonauts Spin-off Is Heading to Netflix with Toys to Follow
The Octonauts are an eight-member team of courageous underwater explorers who dive into action whenever there is trouble under the sea. Now, the team is heading out of the water to help land animals in a new spin-off series from Silvergate Media: Octonauts: Above & Beyond. Read more...
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HUGE! Play Unveils Gamebud Talking Tom at Licensing Expo Virtual
The digital doors to Licensing Expo Virtual are open and HUGE! Play just dropped the curtain on its new interactive toy. Based on Outfit7’s popular digital character, Gamebud Talking Tom is billed as “the world’s first audio-animatronic, smart game gear, which fuses gaming, interactive devices, and play into one packaged product. Read more…
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Super7 Debuts The Simpsons Ultimates! Collection
D’oh! Get ready to travel to the suburban land of Springfield with Super7’s new The Simpsons Ultimates! Figures. This highly anticipated first wave of figures is inspired by fan-favorite The Simpsons episodes, including “Deep Space Homer,” “Itchy & Scratchy Land,” and “The Itchy & Scratchy & Poochie Show.” Read more...
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Arcade1Up Jr. Launches with PAW Patrol, Pac-Man Cabinets
Following the release of its Infinity Game Table at Best Buy this week, Tastemakers’ Arcade1Up revealed a deal with Spin Master Entertainment for a 3-foot retro arcade cabinet inspired by the famous pups from Adventure Bay. Arcade1Up Jr. PAW Patrol and Pac-Man cabinets are geared toward younger gamers ages 4 and up. Read more…
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ZAG Hits Miraculous Milestone for Licensing, Retail Business
The entertainment powerhouse behind Miraculous — Tales of Ladybug & Cat Noir says that its flagship brand hit a new milestone this week as it surpassed $1 billion in global retail sales. Now, ZAG is following up the North American debut of new products from ZAG Labs and Playmates toys with a new raft of licensing deals for the U.S. Read more…
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Australia’s Vuly Play Opens International Toy Inventor Program
Vuly Play — the leading outdoor play equipment company in Australia — is sending out a call to inventors around the world. Vuly Play’s new Toy Inventor Program seeks great toy-related concepts, ideas, and designs, and does not need to be restricted to outdoor play. Read more…
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Toy Association Perspectives: The Resurgence of Outdoor Play
The Toy Association’s Kristin Morency Goldman explores the growth of classic outdoor toys and play as families, toymakers, and retailers continue to navigate life in a pandemic-altered landscape. Read more…
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The ABCs of NFTs
The Toy Book’s Associate Editor Madeleine Buckley takes a look at the booming — and somewhat confusing — new world of non-fungible tokens (NFTs) and how toy and entertainment companies are beginning to cash in on them. Read more…
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BBC Studios Taps Suzy Raia to Expand Its Bluey Franchise in Americas
Based in New York, Raia will continue to oversee and counsel the company on strategic licensing planning for the Bluey franchise in America. She will also head other key BBC brands, including Doctor Who, Top Gear, His Dark Materials, and Natural History Unit programming. Read more…
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