STARK COUNTY CONVENTION & VISITORS' BUREAU
DECEMBER 2020 CVBuzz
Happy Holidays
From all of us to all of you, have a joyous holiday season! Let's get ready to tackle 2021 together!

PLANNING AHEAD: 2021 MARKETING & EVENTS
Stretch your 2021 marketing dollars with cooperative advertising partnerships and free promotions.
Industry Marketing Roundtable - January 7, 2021
Register for the Visit Canton 2021 Marketing Roundtable to learn more about new ways to reach local and regional customers as well as current and future visitors, event attendees, and tournament participants. Learn more about the:

  • Special edition 2021 REGIONAL TRAVEL GUIDE, with targeted distribution for increased affordability. View Sales Kit

  • NEW 2021 DINING GUIDE, a digital storytelling site highlights local favorites and award winning dining, delivered online to visitors looking for their next meal in Stark County.

  • Digital, seasonal EVENT GUIDES to promote Summer and Fall/Winter 2021 events.

REGISTER FOR THE VISIT CANTON MARKETING ROUNDTABLE - JANUARY 7, 2021.
VisitCanton.com Add/Update Listings
Review, update, or add your business information and event listings on VisitCanton.com. All approved events are displayed on the VisitCanton.com event calendar and promoted on social media @VisitCanton. A few tips and tricks to keep things as simple and effective as possible:

  • Annual or seasonal re-occurring event? Login to your event listings and EDIT the past event listing with the new dates, description, etc. Avoid using terms like 2nd Annual or the calendar year (ie. 2021) in the title of any event so it can be easily edited and updated with new event dates and details each year.

  • Have an event series or monthly event? Only build out the event once and use CUSTOM DATES to upload every date the event happens. You can even include topics & themes for your entire series in the event description, and direct viewers to your event website for more timely details. 

  • Is your event an exhibit? Update exhibit information in your ATTRACTION PROFILE and we will also feature it in the What’s New At the Museums.


LOGIN TO ADD OR UPDATE VISITCANTON.COM LISTINGS.
Tourism Ohio 2021 Cooperative Advertising
Register for one of the webinars offered by Tourism Ohio on January 12 or January 19 at 10 a.m. Learn more about the 2021 Tourism Ohio co-ops to:

  • match investments, up to $25,000, in exchange for displaying the Ohio. Find It Here. logo on your advertising.

  • cover 75% of the cost of content creation including videography, photography, and influencer campaigns.
UPCOMING TOURNAMENTS, CONFERENCES, & EVENTS
There are a lot of unknowns right now, but one thing is certain, Stark County continues to be a destination for events. Check out the list of upcoming events:
January 2 | Northeast Classic Invitational
C.T. Branin Natatorium

C.T. Branin Natatorium

C.T. Branin Natatorium
 
National Football & Youth Sports Complex

National Football & Youth Sports Complex

National Football & Youth Sports Complex
 
National Football & Youth Sports Complex

Canton Civic Center

National Football & Youth Sports Complex
 
Reach event participants and families.
The savings pass is shared directly with visitors who are in the area for conferences, meetings, and tournaments.
 
Visitors utilize their smartphones to redeem special offers at area businesses. You determine your offer, and you set any terms or conditions, including the ability to restrict redemption to a one-time use.
DECEMBER eNEWS
Check out Visit Canton's December eNews for information on holiday happenings, activities, and things to do around Stark County.

Do you have special holiday happenings and meal options to promote? Share the details with Allison Rowe.