Thank You!

In February, the team at Lincoln Savings Bank hosted an employee fundraiser to raise money for projects and events in Downtown Waterloo.

Volunteers on Tap March 9 | 4-6 PM

Community events and non-profit organizations will be seeking volunteers to serve on their boards and event-planning committees to build long-term relationships with local organizations.

World's Greatest Spring Break

The World's Greatest Spring Break for Kids offers admission and activities to Waterloo's premier cultural, recreation, and arts attractions—for just $1 per child or adult!

Friday Loo is downtown Waterloo’s T.G.I.F. party! For more than 20 years, this has been the most well-known Main Street Waterloo event.

Join us in 2022!

Please join us in extending a warm welcome to the new businesses who have recently opened in Downtown Waterloo! Be sure to stop by and check them out.

Rak City



500 Sycamore St.

Throughout the year, Main Street Waterloo has projects and events that we need help with. Volunteers like yourself are what makes our events and projects successful.

Downtown Waterloo Gift Certificates make a great gift for everyone on your shopping list! You can purchase these through Main Street Waterloo and they can be redeemed at most downtown businesses. You can purchase them on our website, or by stopping by the office. 

Main Street Waterloo is able to support downtown businesses, hang flower baskets, decorate for the holidays, host events and more because of the generosity of our community.

The organization is hosting our 2022 investment campaign by challenging 100 people to donate $100 to make our city center stronger.

Main Street Waterloo is a non-profit organization dedicated to the revitalization of our downtown center, and with your help we have been able to do so much with the district. Through your continued support and partnership, we are excited to promote and represent Waterloo as a great place to live, work and play.

With your partnership, we are sure to achieve great things in 2022. 

March

• Mar. 8 Cheers to Small Business
• Mar. 9 Volunteers on Tap
• Mar. 19-20 Funky Junk-A-Loo

April

• Apr. 21 Tour De Loo

May

• May 3 Cheers to Small Business
• May 21 Main Street Sweep
• May 24 MSW Golf Tournament
• May 25 Cyclone Tailgate Tour
• May 27 Friday Loo

June

• Jun. 6-12 My Waterloo Days
• Jun. 17 Friday Loo

July

• Jul. 2 Mayor's Fireworks
• Jul. 8 Friday Loo
• Jul. 26 Cheers to Small Business

August

• Aug. 12 Friday Loo

September

• Sep. 2 Friday Loo
• Sep. 3 Food Truck Festival
• Sep. 3-11 Taste of Loo

October

• Oct. 11 Cheers to Small Business
• Oct. 29 Downtown Trick or Treat

November

• Shop Downtown Saturdays
• Nov. 26 Shop Small Saturday
• Nov. 26 Winter Wonder Loo Starts

December

• Winter Wonder Loo Continues
• Shop Downtown Continues

President​

​Zach Hansen

Vice President

Samantha Meier

Past President

Blake Hammer

Treasurer

Daniel Janssen

Executive Director 

Jessica Rucker

Council Chairs:

Design 

Brandon Alvarado

Economic Vitality 

Michael Huisman

Organization 

Purvis Williams

Promotions 

Nick Hedrick

At Large

David Deeds

Mike Ihel

Bari Richter

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Person John Chiles

Tavis Hall, Experience Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Corbin Payne, WPD

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development