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October 20, 2022
Putting Competitive Strategy into Your Strategic Plan
John Farber of RG175 writes, "The purpose of strategy is to position an organization relative to its competitors, something many independent schools are afraid to do."
Graham /Kenney wrote in the October 4th publication of Havard Business Review, "And this brings us to my definition of strategic planning: designing a system whereby the various key stakeholders of an organization interact to produce a virtuous circle that is, in turn, a source of sustainable competitive advantage.
John Farber indicates that many school strategic plans are actually more operational than strategic. "The emphasis must be on using the data that’s available, creating programs that differentiate the school from your competitors and be bold and decisive in doing so."
Strategic plans must answer the following questions:
1. How do we attract the best and most appropriate students and families for our school?
2. How do we provide our current students with the best core curriculum and program that money can buy?
3. How do we capture the loyalty of our alumni so they will share the success by giving back to school?
4. Identify and communicate what makes your school stand out programmatically so that your marketing plan is grounded in differential value and having a quality of uniqueness.
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