After all, most people will refer to a calendar at least once a day. Let's assume that there are about 240 working days in a year. There are many styles of calendars and pricing depends on the style, imprint options and quantity.
As an example, the very popular Desk Pad calendar will run on average $ 4.90 each.
If your customer looks at it only once a day, your cost per exposure (CPI) is $ .02. Most likely, there will be several views per days.
That's a low cost way to build company brand awareness.
A themed pictorial wall calendar (such as the popular Landscapes of America, Car and Wildlife types) delivers an even lower cost per exposure. For example, something like this style will cost about $ 1.50 or less. That's a CPI of $.006.
To boost a calendar's PROI, orders placed now get a special early order discount. They can be delivered in September or October.
If you've been ordering calendars, let us take a look at what you've been getting. We may be able to save you money while at the same time providing you with some Creatively Disruptive ways to get an even better PROI.
If you haven't been ordering calendars, let us show some options.
