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The primary goal of the website is to connect clients to mentoring, workshops, and other services. The redesigned website includes changes not only to content and design but also to taxonomy terms. Our taxonomy terms are used to organize, define and tag our mentoring expertise and business resources.
We worked with the National Advisory Council and the Website Volunteer Task Force to create an improved list of terms. An expanded taxonomy will make it easier for clients and volunteers to find the expertise they need. There are new taxonomy terms for business stages, areas of expertise/business topics, industries, and entrepreneur types in Engage and on the score.org website.
The new terms were made live in Engage on Thursday, September 15.
You can view the new list of terms here.
There are other taxonomies that are used in other areas of the website. Currently, many of our URL strings within our content management system (CMS) are formed automatically based on content type, format, or other various taxonomy selections. The current state of the URL strings makes it difficult to create meaningful relationships with other pages or content within the site that could benefit our overall site quality, experience, or SEO. We plan to optimize the URL structure by adding the content format to string, linking together common pages and landing pages within the site.
For Example:
https://score.org/nashville/resource/eguide/business-license compared to
https://nashville.score.org/resource/business-license
This provides more detail to web crawlers and follows the common “breadcrumb” trail we see on other websites using the parent/child folder setup. This will also increase the relevancy of our pages in search engines by increasing the internally linked pages.
By using this model, studies have shown an increase in Click Through Rate (CTR) on websites as well as increases in page interaction and time spent on site. Nothing is needed from our webmasters at this time.
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