Fueling the Bottom Line
We hope you are enjoying our Fueling the Bottom Line newsletter where we share tactics on how to successfully grow your business working together as a team. 

This is your newsletter, so provide feedback on what you find useful. Please share topics or ideas by emailing us at marketing@suburbanpropane.com.
Opportunity Zone – Get Noticed on Google for Free!
Google is how people, including your potential customers, search for everything these days. Help them find your business and products by:

  • Claiming your free Google business listing
  • Managing and optimizing referrals (leads)
  • Personalizing the information

Here are a few tips for getting noticed:

  • Create a Business Profile or manage an existing profile on Search or Maps
  • Add hours, photos, and other details to get discovered by customers near you
  • Share updates, respond to reviews, and connect with customers on Google

For more information, visit Google's Help Center and Business FAQs
Did you know having a website and a listing on Google can drive new customers to your business?
  • Over 70% of consumers use Google Search to research before making a purchase

  • 70% of consumers agree that they expect all businesses, including small businesses to have a website

  • 60% of consumers say that supporting small, family-owned or local businesses is important to them


*Google/Verto, Journey Finder, U.S., Google/Ipsos, SMB Value of Websites Among Consumers, Google commissioned Ipsos COVID-19 tracker, US.
Reseller Spotlight - Self Serve Lumber
Self Serve Lumber can trace its roots back to Saginaw’s East side when Arthur Schwannecke started a coal company known as L. C. Smith Coal Co in 1933.

As the business grew over the years, the name changed and and the first Self Serve Lumber was opened on Weiss Street in Saginaw, MI in 1963. Today, Self Serve Lumber and Home Center is a fourth generation family business. They joined the Suburban Propane family in 2002 and offer propane refills to their customers in 16 of their 19 locations.
“Partnering with Suburban Propane has had a positive impact on our business. We have seen increases in customer traffic and supplemental sales by carrying propane. Suburban rewards us with excellent customer service, on-time deliveries, reliable equipment and competitive pricing” stated Ryan Harden, President.
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