Dear Roanoke Regional Chamber Member,
We are excited to announce the unveiling of our inaugural Total Resource Campaign, or TRC. The Roanoke Regional Chamber's Total Resource Campaign is a grassroots marketing initiative designed to support our mission of improving our community and economy by maximizing the business climate of the current generation for future generations.
In preparation for our inaugural Total Resource Campaign, Joyce Waugh, President & CEO, has announced that Bart Wilner, President of Entre Computer Center, will chair this year's endeavor.
"It's important to understand the mission of companies and their actions to reach their target markets," said Wilner. "The Total Resource Campaign is more than providing Chamber members with additional avenues to reach their desired markets. It inspires companies to explore new avenues for connecting with both current and potential clients."
Businesses will find increased opportunities to gain exposure among Chamber membership and stakeholders during the TRC. Additionally, Chamber members will experience an increased return on investment by securing higher-profile visibility in the community through Chamber programming.
"We know that members—especially our small business members—will see this campaign as an opportunity to get more involved in the programs and initiatives they feel most connected with," said Waugh. "The TRC provides the opportunity for businesses to align their marketing strategies with Chamber programs and initiatives."
Now and in the future, we will continue to promote, stimulate, & improve business by influencing public policy, making connections and referrals, and helping businesses grow. We look forward to expanding and enhancing member benefits and services in areas of need identified through the TRC.
For more information regarding the TRC, contact Eric Sichau – the Chamber's TRC manager – at 540-682-2105 or esichau@roanokechamber.org.
Sincerely,
Your Chamber Team (Joyce, Ginger, Eric, Terry, Andrea, Michele, and Austin)
TRC Chair Bart Wilner
