Nothing Happens by Itself
Copyright © 2021 Karl W. Palachuk
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Thanks for the feedback!
I got a number of emails saying thanks for sharing the https://sketchplanations.com/ web site. If you haven't check it out yet, click that link. You might just find a graphic for your next powerpoint.
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One Strategy for Writing a Book - or To Create Social Media Marketing
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I am listening to the audio book version of They Ask You Answer. The author, Marcus Sheridan, tells his story of creating his social media marketing (and writing the book).
His technique really struck me because it's a really good way to write a book. In fact, I just advised a friend to use this technique with the book she's writing:
1) Write down every question you've ever been asked on the subject.
2) Write down your answer.
I used this technique for both The Small Biz Quickstart Workbook: The Ultimate Guide for First-Time Entrepreneurs (2020) and Publish Your First Book: A Quick Start Guide to Professional Publishing in the Digital Age (2011).
AND I completely agree with Sheridan that this is a great way to look at your social media marketing. I call it content marketing. There are several names to choose from. Another one is education marketing. Basically: Give people knowledge and they will come to you for more.
One of my favorite YouTube channels is Tom Lawrence's Lawrence Systems channel - https://www.youtube.com/user/TheTecknowledge/. I interviewed Tom for the SMB Community Podcast awhile back. He has gained over 150 new tech jobs in the last year because of his YouTube channel.
Of course he's been at it awhile. But the point is: He just talks about technology. People watch the videos and think, "Well, he's obviously good at this. We should hire him." And they do.
In our industry, I LOVE the fact that we have so many white papers, classes, and webinars available to us. Maybe too many webinars in the pandemic lock-down. But it's still good to have all this information as a first step to engagement.
How are you using content marketing to appeal to your prospects?
Remember, it's not about you: It's about the client. How do they solve this problem or that problem?
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National Society of IT Service Providers Update
Professional Memberships are now LIVE. If you made a donation of $100 or more, we sent an email so you can upgrade to the Pro Membership.
You will also need two letters of recommendation, which you can upload later.
Board and Committee Applications close August 31st - tomorrow!
If you are interested, PLEASE fill out an application. We have several Board applications; We could use a lot more Committee applications.
We sent an email to everyone who put their hand up as a volunteer.
Note: Updated Email List
This week, we'll complete the setup of Dmarc and SPF records for the new nsitsp.org domain, so we'll be moving the email list from my Constant Contact account to a new NSITSP account. So if you see some email notices, please whitelist the new domain!
Thank you to everyone who's volunteered.
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Join Me In Providence!
I am offering FREE attendance at the Providence SMB Roadshow on September 16th to my newsletter subscribers.
I know it's impossible for many people. But I also know that it IS possible for many of you.
Enter code
Providence2021
to take the price from $299 to FREE
The SMB Roadshow is 100% ON for September 16th in Providence, RI. And it features GREAT new content - and a game show.
Please check out the details and plan to join me in Providence.
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Last week I mentioned Just One Calendar Update: IoTSSA Cybersecurity Expo
No one has sent me additional updates. But if you have them, please forward to me.
IoTSSA are bringing an all star line-up to Charlotte in September! A cybersecurity event structured for everyone on your team! Sessions geared to keep your entire organization at the forefront of cybersecurity. From the current attack landscape and the ever-evolving bad guy to business development and new opportunities for IT Service Providers.
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Have a great week. Remember, next Monday (Sept. 6th) is a holiday in the U.S.
-- Karl W. Palachuk
:-)
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Brand New Class:
Super-Charge Your Social Media Marketing
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All New Class!
Sign up today
Super-Charge Your Social Media Marketing
Course 5W25
Taught By: Karl W. Palachuk
Five Tuesdays
- All classes start a 9:00 AM Pacific
You're guaranteed to learn something that will make or save you the price of admission!
This course is designed to help you "put it all together" and complete your social media strategy with the most powerful tools at your disposal. While most people approach Twitter, blogging, and podcasting as basic, mundane marketing tools, they are second only to Your Newsletter in positioning yourself as an expert in your field. We'll look at all of these.
This course shows you how to maximize these tools and wrap them into an overall strategy for marketing and sales. But the real juicy goodness is a strategy for creating a magnifying effect across all your marketing. No matter which tools you focus on in this series, the "Super-Charge" takes place with a combination of automated and manual rebroadcast mechanisms. We provide you a detailed process for creating this echo effect. In fact, we literally give you the checklist to make it happen.
Most small businesses "use" social media, but don't really have a strategy for using social media effectively. That strategy starts with understanding the strengths and weaknesses of various platforms. And it culminates with a unified approach to branding and how your company presents itself across a variety of platforms.
This course is taught by Karl W. Palachuk, a social media influencer who "touches" over one million people per month. Karl has been using these social media for more than ten years, and has demonstrated mastery across all of the major social media that small businesses need to be successful.
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Only $299 per student
Delivered by Karl W. Palachuk, author and business coach.
Includes five weeks of webinars with related handouts, assignments, and "office hours" with the instructor. All classes are recorded for download. All classes include suggested "homework" that is totally action-focused and intended to move your company's marketing forward.
This course is intended for business owners and managers. It is particularly useful for Service Managers.
A Few Details . . .
- Each course will be five one-hour Zoom webinars
- There will be handouts and "homework" assignments
- Class webinars will be recorded and made available to paid attendees only.
- All calls start at 9:00 AM Pacific Time
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All the Resources That Are Fit to Print |
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Recent Blog Posts, Podcasts, and Videos |
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Small Biz Thoughts Blog:
Relax Focus Succeed:
SMB Community Podcast - New episodes drop every Thursday
The Killing IT Podcast - New episodes drop every Tuesday
The Cheeky Sales Coach Podcast / Video - New episodes drop every Wednesday
National Society of IT Service Providers News Blog
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Create a Good Quoting Process |
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Selected Recent Videos and Webinars:
Note: We started auto-posting the podcasts to YouTube. Those are not listed here as YouTube Videos since they're listed under the podcasts above.
A quick guide to my Playlists:
- Total: More than 750 videos on the Small Biz Thoughts channel
- 300+ SOP videos
- 100+ Relax Focus Success videos
Plus . . .
- Training, Courses, Seminars on Managed Services
- Product Reviews
- and more
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Small Biz Thoughts Community News
SmallBizThoughts.org
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Thursday: Stephanie Chandler on the SBT Roundtable |
On the "first Thursday" of every month we have our community Roundtable. And I *always* get an email from someone who raves about the content and informs me that they consider it the best thing about our Community. |
Our September guest is Stephanie Chandler.
Stephanie is a LONG time friend, mastermind member, and co-conspirator. We have had several business ventures together, including co-authoring a book.
Stephanie is a great community builder. She built the biggest, best, most successful networking group on MeetUp in Sacramento. She actually gave it up because it got so successful that it was taking time away from here "real" job.
Stephanie founded and runs the Nonfiction Authors Association, the Nonfiction Writers Conference, and several training programs. But that's not her real job either. Stephanie's primary "gig" is publishing nonfiction books by authors who want to establish themselves at authorities in their field.
(Side note: In order to look for the URL for the Nonfiction Authors Association, I entered "nonfiction authors" in the Google machine, found the result below.)
She's an awesome entrepreneur, author of more than a dozen books, a community builder, and a very smart person to get to know. Don't miss this Roundtable!
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The September Community Newsletter went out last Friday the 27th.
Don't miss it! You can watch the video here:
The September news email went out at the same time. It is members-only. If you're a Community member and didn't get the email, contact us and we'll figure it out.
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Grab your discount code in the Community and register for free. Strangers pay full price; members always free.
The Providence, RI show is September 16th and registration is open now!
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Members get free classes! New members - remember that you get massive discounts on our classes over at Great Little Seminar. Monthly subscribers save $200 per student. Annual subscribers attend for free. Grab your discount code in the Community and then head to GLS to register for class.
If you need something, please post a question in a forum or email Kara (your Community Manager) or me.
:-)
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Not sure why I found this funny, but I did.
I had no intent to pee in the person's front yard.
And dogs can't read.
So I'm not sure who the sign is for. :-)
:-)
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What's Here?
This calendar lists two kinds of things: LIVE in-person events from any organization that focuses on the SMB consulting community; and MY events, whether live, webinar, etc.
If you have live events on your calendar that may be useful to others in the SMB Community, please let us know. We'd be happy to list them.
Of course: Everything here is subject to change based on Covid. Click the links for the latest details. Please send updates so we can post them.
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August
IT By Design Build IT LIVE 2021
Aug 30 - Sept 1
Jersey City, NJ
IT Nation (Connectwise) Evolve Peer Groups
Aug 30 - Sept 1
Gold Coast, Aus
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September
IT Nation Connect APAC - Tentative - Stay Tuned
Sept 1-3
Gold Coast, Australia
CEDIA Expo
Sept 1-3
Indianapolis, IN
ChannelPro SMB Forum - Live Event
Sept 2, 2021
Boston, MA
Cisco Provider Elevate
September 14-15
Join me Online!
Managed Services Summit Live
Sept 15th
London
SMB Roadshow - Providence, RI
Sept. 16th
Providence, RI
Join me Live!
Techcon Unplugged
September 17-19
Chicago, IL
Midsize Enterprise Summit+
September 19-21
Dallas, TX
Channel Live
Sept 21-22
Birmingham, UK
ASCII Success Summit
September 22 & 23
NY / NJ area
James Kernan's Millionaire Mastermind Event
San Diego, CA
Sept 23-24th
IT Partners
Sept. 29-30
Disneyland, Paris
IOTSSA Cybersecurity Expo
Sept 19-30
Charlotte, NC
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October
ChannelPro SMB Forum - Live Event
Oct 6, 2021
Raleigh, NC
DTX 2021 (Digital Transformation)
Oct. 6-7
London, UK
DattoCon 2021
Oct 11-13
Seattle, WA
SMB TechFest
October 13-14
Anaheim, CA
SMB IT Professionals National Conference - Australia
Postponed!
. . . Maybe next year
Sherweb Accelerate
Oct 18-20
Hollywood, FL
More Info: https://info.sherweb.com/accelerate.html
Channel SEC London
October 19th
London, UK
Kaseya Connect IT
Oct 19-22
Las Vegas
Channel Company NexGen
October 24-26
Anaheim, CA
Join me Live!
Acronis #Cyberfit Summit
October 25-27
Miami, FL
ASCII Success Summit
October 27 & 28
Orlando, FL
I'm hoping there's a trip to the Gold Coast in my future. Stay tuned.
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November
Channel Partners Evolution
Nov. 1-4
Las Vegas, NV
Managed Services Summit Live
November 2nd
Amsterdam
Kaseya Connect Europe
Nov. 2-4
Amsterdam
ASCII Success Summit
November 2 & 3
Washington, DC
IT Nation Connect North America
November 10-12
Orlando, FL
IT Nation (Connectwise) Evolve Peer Groups
November 15-19
Sydney, Aus
Managed Services Summit North
November 16th
Manchester, UK
ChannelPro SMB Forum - Live Event
Nov 16, 2021
Los Angeles, CA
Women of the Channel Summit West 2021
November 16-17
Palm Springs, CA
Acronis #Cyberfit Summit
November 18-19
Schaffhausen, Switzerland
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December
Women of the Channel Summit East 2021
December 6-7
New York, NY
ASCII Success Summit
Orange County, CA - December 8 & 9
Acronis #Cyberfit Summit
December 8-9
Dubai, United Arab Emirates
James Kernan's Millionaire Mastermind Event
Dallas, TX
Dec 9-10th
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If you know of in-person events we should list, please let us know.
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January
Send us your updates!
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February
Acronis #Cyberfit Summit
February 17 - 18, 2022
Singapore, Singapore
Xchange+
February 27 - March 1, 2022
Dallas, TX
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March
Cloud Expo Europe
March 2-3, 2022
London, UK
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April
Send us your updates!
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May
Send us your updates!
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June
Send us your updates!
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July
Send us your updates!
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August
CompTIA ChannelCon 2022
August 1-3, 2022
Houston, TX
More Info: Coming after ChennelCon 2021 ;-)
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Note: If you know of any in-person event for SMB Consultants, please send info to karlp@greatlittlebook.com. |
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Small Biz Thoughts is a subsidiary of Great Little Book Publishing Co., Inc. |
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