MFA Longevity Market Report
News and insights from thought leaders in the longevity economy
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Dear Friends and Colleagues,
As the leaves are falling off the trees, I am thoroughly enjoying the excitement of this busy season! You can see in the photo our friend Kerry Hannon (author of In Control at 50+: How to Succeed in the New World of Work) and her horse Caparino Z competing and enjoying the beautiful fall weather.
Building on that excitement, we have two big MFA developments. First, today marks the official commencement of a new distribution partnership between Sprio100, the leading web-based fitness provider for older adults, and MFA to distribute the What’s Next: Living Longer Better Smarter podcast in more than 500 Spiro100 communities across the US! We know this partnership will lead to bigger and better things for both companies.
Second, registration is officially open for the What’s Next Longevity Innovation Summit. It will be a hybrid conference, with limited in-person space available in Washington, DC on December 7 and additional virtual offerings December 13. Continue reading for a special discount code and register today!
Despite the hustle and bustle of the season, we hope you have a moment to enjoy the change in the air and appreciate the beauty of the season!
Warmly,
Mary
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Table of Contents:
- MFA Events
- What's Next Longevity Innovation Summit Dec 7-8 & 13
- MFA Podcasts
- Innovations in Financial Wellness
- Finding Your Passion at Any Age
- Funding News
- Events and Opportunities
- Corporate Updates
- Books, News, and Reports
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Will we see you at the What's Next Longevity Innovation Summit?
We hope you will join us at the National Press Club in Washington, DC on December 7 for the 2022 What’s Next Longevity Innovation Summit, followed by sessions and learning journeys on December 8 and a day of virtual sessions a week later on December 13! This hybrid event will feature speaker panels, keynotes, networking opportunities, and learning journeys. With the theme of Innovation and Policy in the Care Economy, we will address multiple issues in caregiving, social determinants of health, regulatory issues facing the longevity ecosystem, technology advancing the quality of life for older adults, investor priorities, and additional topics. Register today using the code Newsletter20 for a 20% discount!
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What’s Next Living Longevity Deal Talk |
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Episode 10: Innovations in Financial Wellness – In this episode of What’s Next Longevity Deal Talk, Mary Furlong and co-host Fred Fishkin are joined by innovators in financial wellness. After capturing the top prize in the AgeTech/Empire StartUps Financial Wellness Pitch Competition, FraudFindr founder and CEO Karen Webber talks about fraud prevention. You’ll also hear from Fintech4Longevity founder and CEO, Ira Sobel and the AARP AgeTech Collaborative’s Aurelie Cornett about supporting financial wellness.
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What’s Next Living Longer Better Smarter |
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Episode 28: Finding Your Passion at Any Age – Finding a passion after retirement can lead to unexpected rewards. In episode 38, Mary Furlong and Fred Fishkin chat with artists John Wider and Susan Abbott Martin and graphic designer Leslie Lynn Lamb. This episode is best viewed rather than listened to in order to appreciate the artwork!
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Funding News
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LetsGetChecked received a $20 million investment from Morgan Health to expand its at-home tests, including for cholesterol, diabetes, and COVID.
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Kalogon raised $3.3 million in seed funding led by SeedFundersOrlando for its smart cushion for wheelchair users.
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MicroTransponder raised $73 million in Series E funding led by US Venture Partners, GPG Ventures, and Exceller Hunt Ventures, which it plans to use to market its system to improve upper limb function after a stroke.
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Ireland-based Yonder raised $2.6 million in funding led by Northzone and Frontline Ventures for its platform that automates health insurance and retirement benefits.
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At-home diagnostic start-up Viome Life Sciences raised $67 million in an extension round towards its Series C led by Bold Capital Group.
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Rippl, which provides mental health services to older adults with dementia and other cognitive conditions, raised $32 million in seed funding led by ARCH Venture Partners and General Catalyst.
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CraniUS raised $20 million in Series A funding for its work building treatments for patients with chronic brain diseases.
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The Issues That Matter Most to Female 50+ Voters
Just weeks out from election day, one of the country’s largest and most influential voting blocs, women 50+, remain undecided and have several voting priorities top of mind. And while monumental in numbers and impact, they are not monolithic, with priorities shifting based on partisanship and geographical location. Read all about the issues that matter most to older women voters and why candidates need to pay attention to them if they want to win in Nancy LeaMond’s blog.
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GetSetUp Partners with Kansas and Announces 2022 Tech Spotlight
GetSetUp's Tech Spotlight 2022 shares valuable insights on how older adults are using technology to consume content and services online. Detailed data is included by state and country on what devices, browsers, and apps are used by older adults, what this group struggles with, and why certain platforms fail to get adoption.
Additionally, GetSetUp announced its new partnership with the Kansas Department for Aging and Disability Services (KDADS) to help combat social isolation and offer education for older Kansans with specialized classes focusing on Medicare, nutrition, mental health and aging, and abuse, neglect and exploitation.
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Assessing the Senior Living Market
Ziegler Link-Age's latest analysis helps providers understand the landscape of the senior living market, including:
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Independent living monthly fees are projected to rise by 5% in 2023, according to a Ziegler survey of senior living CFOs and financial professionals.
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A recent study found the number of “middle-income” older Americans will almost double and the number of “high-income” older Americans will almost quadruple by 2023.
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Relatedly, the number of older adults living in poverty is about 10% nationally, with significant variations by state and region - showing the importance of understanding your own market.
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The Genealogy Center and Vivid-Pix Launch New Services at Allen County Public Library
The Genealogy Center at Allen County Public Library (ACPL) is world renowned for having the largest genealogy center in a public library in America. Vivid-Pix is world renowned for its photo and document image restoration software, earlier this year launching Memory Station at ACPL. In collaboration with ACPL, Vivid-Pix is bringing Tell Your Stories and Photo Reminiscence Therapy education to patrons and the broader community.
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Botco.ai Workshop explores Demand Generation for Senior Living Centers and More
In Botco.ai’s latest Workshop Series Webinar, in-house experts explore the ways AI chat can turbocharge demand generation. This webinar is relevant for any sales or marketing team that has been frustrated by low-quality or inconsistent leads.Catch the session on-demand to learn how teams are shortening sales cycles and improving close rates with AI chat.
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Artifcts Team Grows
Artifcts announced that Jennifer Hammer, formerly of Silvernest, has joined Artifcts as Business Development Lead. She will help Artifcts expand its footprint in estate planning, insurtech, downsizing, and senior living spaces. If you're on the road during this Family History Month and attending LeadingAge Denver, NASMM, or the Southern Federal Tax Institute conferences, be sure to say hello to the Artifcts team. You can also relax on Thursdays at 8 pm ET/ 5pm PT with Evenings with Artifcts. Sign up for the free Artifcts newsletter for weekly RSVP details.
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Are You Caring for a Loved One? We Want Your Feedback!
WayWiser, a care collaboration and coordination app, is looking for participants to join a Beta program to give feedback on a mobile and web app designed specifically for caregivers. If you are caring for a loved one and are looking for a new way to manage the difficulties associated with their care, sign up for free! Registrants will be entered into weekly giveaways and receive free access to premium features, including financial monitoring, and early access to all future developments.
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Centaur Robotics Goes on Display in Scotland
The revolutionary, self-balancing electric vehicle, The Centaur, was the centerpiece of the Future of Ageing display this summer, and has relocated from London to the prestigious V&A Dundee. The museum was established by Queen Victoria and is just over an hour's drive from Balmoral Castle.
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Books, News, and Reports
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The Holding Co released The Entrepreneur's Guide to the Care Economy.
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At the White House Conference on Hunger, Nutrition, and Health, over $8 billion in new initiatives to address hunger and disease across the lifespan were announced.
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Google announced a new partnership with YouTube and the Kaiser Family Foundation that will enable people to search Medicare or Medicaid health plans and find nearby healthcare providers that accept those plans, along with several other health equity-focused updates.
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A new drug appears to slow the progression of Alzheimer’s, but renews concerns about covering the cost, according to Axios.
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For the first time in over a decade, Medicare premiums will decrease next year, while Social Security benefits will increase, increasing the financial well-being of many older adults.
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Encore.org announced that it is changing its name to CoGenerate to better reflect the intergenerational work it does.
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Walmart announced a partnership with UnitedHealth Group and Optum to partner at certain locations to better serve Medicare enrollees starting next year.
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People will be able to access over-the-counter hearing aids, but it will be “the Wild West” for a few years before the market stabilizes.
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