Reboot: Returning to the Workplace in a Post-COVID-19 Era
PwC
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When considering a return to the workplace, how will your organization decide where to begin, how to keep people protected, and when to communicate?
PwC released a framework to help organizations address the challenge of a workplace reboot. The authors of the report suggest that the decision-making process should begin with asking the right questions.
Some overarching considerations from this report include:
• Lead and communicate with purpose to manage adoption and employee concerns.
• Prioritize managing health and safety of employees.
• Develop a plan to meet evolving demands.
• Encourage empathy in policies and culture.
• Reconfigure the workplace for safe physical distancing.
Learn more about the considerations and questions that professionals should take into account when developing a plan to return to the workplace.
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Cognitive Dissonance: Examining Discrepancies Between Understanding and Action During a Crisis
An-Sofie Claeys, Ph.D., KU Leuven; and Timothy Coombs, Ph.D., Texas A&M University
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When facing the stress and time pressures of crisis communication, practitioners often rely on intuition instead of critical thinking, which can lead them to use other strategies that may negatively impact their organization.
The authors looked to insights from behavioural economics to examine this discrepancy between understanding what to do and the action that actually takes place during a crisis.
The authors found:
- By falling back on intuition in an attempt to solve problems quickly, practitioners may be more affected by cognitive biases, like loss aversion (prefer avoiding losses to acquiring equivalent gains) and time discounting (instant vs. delayed gratification), resulting in choosing strategies that can cause more damage in the long run, despite mitigating immediate losses.
- Remaining cognizant of cognitive biases and sticking with crisis management plans developed through careful evaluation instead of giving into gut feeling may help practitioners remain focused on the big picture and long-term impact of their actions.
- Research suggests strategies, such as apology, lead to better outcomes and are frequently included in crisis management plans.
Read more to learn how to use behavioural economics to better examine cognitive biases during a crisis.
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Amid COVID-19 Crisis, Americans and Germans See Changing World in Different Ways
Jacob Poushter and Shannon Schumacher, Pew Research Center
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This survey is the latest in a series of polls conducted under a partnership between Pew Research Center in the U.S. and Körber-Stiftung in Germany.
As the coronavirus pandemic continues, people in the United States and Germany express different views about international relations and globalization, according to surveys conducted in both nations in April.
Compared with previous years, Germans are increasingly negative about their relationship with the U.S., even as both Americans and Germans expect international relations to change after the pandemic. Meanwhile, Germans are more comfortable than Americans with globalization and its effects.
Some key takeaways from this survey include:
- In a shift, Germans now see their country’s relationship with China as equally important as their relationship with the U.S. 37% of Germans say they prioritize their country’s relationship with the U.S. while a nearly equivalent share (36%) prioritize relations with China.
- Germans see France as their country’s top foreign policy partner, while Americans name the United Kingdom. More than four-in-ten Germans (44%) name France as the most important foreign policy partner for their country; 10% of Germans name the U.S. Meanwhile, roughly a quarter of Americans (26%) cite the UK as their country’s most important partner, while Germany is a distant fourth, cited by 6% of U.S. adults.
- Germans are more positive about globalization than Americans, but there are divisions within each country. When asked whether globalization in the past few years has been a good thing or bad thing for their country, Americans are about evenly divided (47% good vs. 44% bad). By comparison, nearly six-in-ten Germans (59%) see globalization as advantageous to their country, while only three-in-ten say it has been a bad thing.
Learn more about the changing international landscape during the COVID-19 pandemic.
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Americans Seeking Inspirational Health News Coverage Beyond COVID-19
Richard Carufel, Bulldog Reporter
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Research originally published with Bulldog Reporter and conducted from The Harris Poll and GCI Health jointly released the
COVID-19 Health Impact Survey, which is a proprietary research initiative of more than 2,000 U.S. adults, including 1,300 people with chronic illnesses.
This survey was designed to better understand how Americans, especially those living with or caring for someone with underlying health conditions, are coping during the pandemic and how the healthcare industry can help address their needs.
Some key findings include:
- 70 % of Americans feel the COVID-19 pandemic has made them a stronger, more resilient person, and 62% find that social distancing mandates have given them time to take control of their health, such as eating healthy, exercising and sleeping more/better.
- 40% of Americans want to see stories of hope and inspiration (41% of adults, and 39% of people with chronic illnesses).
- People managing a chronic condition are more likely than those who are not to want to hear about how to be better prepared for emergencies (47%), tips for improving mental well-being (46%), stories of hope (44%), or information on alternative medicine (32%).
Read more to learn the additional findings from this survey, and how Americans are coping during the COVID-19 pandemic.
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Consumers Speak: Actions Taken Now Will Determine How Brands Perform in Next Phase of COVID Economy
MWWPR
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An online survey of 1,000 Americans was fielded between May 1-3, 2020, to discover the new consumer expectations for brands and how future purchase behavior is based on brands’ current pandemic action and response.
Some key findings include:
- A majority (73%) of consumers expect to hear from corporate leaders right now, highlighting one increased pressure on brands to be proactive and serve as trusted authorities for the general public.
- COVID-19 has influenced what matters more to consumers today, and what they’re paying more attention to in these communications, including:
- The integrity of brand leaders (83%)
- The authenticity of brand messaging (68%)
- How companies prioritize the welfare of its employees (84%)
- With drastic changes to work and social engagements brought about by social distancing, 57% of consumers have started using new communication channels, and 93% will continue well beyond quarantine.
Read more to learn about the changes brands are undergoing due to COVID-19 and how they will transform to meet consumers' needs.
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