Matt Lindsay of Mather Economics uses a metaphor of riding a wave as he discusses how best to manage a subscription business during a news cycle. |
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Riding the wave of subscription demand during a news cycle |
Many publishers are experiencing a softening of demand for new subscriptions in 2021 as the big stories of 2020 — the COVID pandemic and the U.S. election cycle — no longer generate the same traffic to news sites they once did.
The ebb and flow of subscription demand is a pattern observed for decades in the newspaper business, and this post will share a few lessons to help publishers maximize their subscription revenue and customer lifetime value.
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Sell it now:
July 4, Canada Day and more
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Recent data indicates more than half of American consumers expect a “return to normalcy” by the Fourth of July. In Canada, communities across the country plan to host organized outdoor public events for Canada Day, such as parades, carnivals, festivals, barbecues, fireworks, concerts, air and maritime shows, and citizenship ceremonies.
With anticipation high, Metro Creative Graphics has the ads, images and sales ideas you need to help local advertisers capture the attention and business of consumers who are ready to celebrate at home and locally.
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CNPA partners with Column to build long-term public notice solution |
The California News Publishers Association and Column, a public benefit software startup, have announced a long-term strategic partnership designed to transform the future of public notice for the most populous state in the country.
In partnership with Column, CNPA members will have access to public notice software that they can deploy to streamline internal operations and deliver a powerful new customer experience for local governments, legal services and businesses that are required to place notices.
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Programmatic vs. direct sales: Which is best suited for growth in 2021? |
The past decade has revealed that programmatic advertising isn’t the golden ticket media organizations once thought it was, but it’s still a valuable piece of the revenue mix. Nearly 70% of digital media buys in 2019 were programmatic, up 4% from the predicted 65%. This demonstrates that programmatic advertising is far from dead — rather, it’s evolving.
In this article, Lineup Systems explores why both programmatic and direct ad sales are well suited for growth in 2021, and how they serve different purposes for publishers.
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Pandemic crushes sponsors, but Kid Scoop commitment remains
The Navajo Times, a weekly for-profit corporation wholly-owned by the Navajo People (not its government), lost many of its sponsors — a local utility, car dealerships and small family restaurants — when the COVID-19 virus swept through right after starting to publish Kid Scoop. But the publisher has made a commitment to continue the weekly page for families through 2021, with or without sponsors.
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Newspapers can increase digital traffic and earn revenue with readers' life stories
Milestones are the stories placed by readers to mark cherished life events, including births, birthdays, engagements, weddings, anniversaries and more. In fact, these Milestones are not only a popular legacy paid content section for the local readers, but they can also draw in digital traffic.
Here is a quick review of the most popular Milestone paid content types that publishers can offer to their local community members.
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5 things to know about AAM’s integration into the IAB Tech Lab Compliance Registry
The Alliance for Audited Media recently announced its partnership with the IAB Tech Lab to integrate AAM-audited digital publishers into the IAB Tech Lab Compliance Registry, a free online resource that lists companies that have successfully completed select industry compliance programs.
All AAM-audited domains that have completed the AAM Digital Publisher Audit are now included in the registry under the "Other Industry Compliance" tab.
Here are five things to know about this integration and the AAM Digital Publisher Audit.
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The Columbian boosts efficiency, productivity with the help of SCS and Community Ad System
The Columbian is a rare example of a news organization with local family ownership.
“Management is always looking for a better way of doing things,” said Derek Boone, prepress technician at The Columbian.
Read this case study to see how The Columbian improved productivity, lowered production costs, made its advertising customers happier and received satisfying customer support from Software Consulting Services.
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Axel Springer uses KODAK LIBRA VP2 Plates to meet today’s newspaper challenges
The Challenge: Axel Springer needed a violet plate with the ability to run cleanly, fast and efficiently with a minimum of startup waste.
The Solution: KODAK LIBRA VP2 Digital Plates fit into Axel Springer’s operation smoothly, and the easy transition and excellent performance of the plate on one CTP line prompted the migration to LIBRA VP2 on a second line.
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Virginia Military Institute uses My News 360 to print graduation publication
The Cadet newspaper, the independent voice of the Corps of Cadets and Alumni of the Virginia Military Institute, went from a signed contract with Presteligence to a completed 20-page publication in under three weeks time using My News 360 CMS, InDesign extension and STATUS.
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America's Newspapers Members:
Your Solutions Partners
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Get Involved. Be Heard. Invest In Your Future.
Keep up with the latest news, schedule of upcoming events and other information specifically for the newspaper industry. Learn more about America’s Newspapers at www.newspapers.org. And connect with us on Twitter, Facebook and LinkedIn.
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