Nicole Bentley is the Executive Director of Heart of Brevard, a role which she has held since 2020, after working for the Asheville Downtown Association for five years.
Nicole joined the Heart of Brevard in the months before COVID-19 and
spearheaded the Transylvania Tomorrow Emergency Relief fund, raising over $249,000 for small business grants, which earned an NC Main Street Award for best economic recovery initiative. Since 2020, iconic downtown Brevard’s Heart of Brevard District has received over $15 million in new investment and introduced a wide variety of new events and programming focused on engaging and promoting downtown businesses without a traditional festival setting.
Nicole is originally from Abingdon, VA and attended Hollins University. She and her husband live in downtown Brevard, where she is commonly known as “the Trash Lady” for her commitment to introducing new trash and recycling initiatives to downtown. When she's not in downtown Nicole can be found backpacking, traveling and enjoying live music.