David Gordon, Channel Marketing recently published his monthly newsletter on the status of POS data integrity and the 'next' chapter of improving the data sharing. (POS= point of sale, or place of sale. It's a process of providing destination information on the final sale of a manufacturers' product down to the SKU level; for purposes of agent compensation). David and I have known each other for a long time and maintain a great relationship, which includes collaborating on industry-wide issues, or trends. I replied to David's article with a proposal to look at the issues of POS from a different perspective.