Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
  Volume 7 Issue 2
January 14, 2022
10 B2B Marketing Trends to Follow in 2022
It’s a new year, and the prediction headlines are everywhere. But staying up-to-date can be a little overwhelming.


The DL: As we kick off a new year it is always good to dig into the research and data accumulated by the experts to see what we can expect for B2B marketing in 2022. From a tactical perspective, having a strong video presence is a must for B2B marketers. Whether it is a linear or digital video, we are still seeing that video creative does resonate with the B2B target. 

With the pandemic still ongoing, it is also important to maintain a strong brand message throughout all your online channels since most consumers, including your B2B target, are looking to complete the full customer experience online. Presenting a cohesive brand story and showing the value of your brand through your social accounts, paid advertising and website will help capture your target's interest and start them engaging with your business. At Hoffmann Murtaugh, we believe in a data-first approach to media planning and activation for our B2B clients. We would love to help you with engaging content and media placements to increase your brand presence and engagement in the B2B marketing space. 
Multi-Device Video Viewing Now The Norm In Broadband Households
Nearly 70% of U.S. broadband households own at least one connected streaming video device, 72% are engaging in multiplatform streaming video viewing, and 40% are viewing on all platforms available to them.


The DL: Nearly 70% of U.S. broadband households own at least one connected streaming video device. More than half now own a smart TV and they say that is the device they use most frequently to watch streaming video. Households now averaging 14.5 connected devices. Thirty-one percent (more than 30 million households) report using free, ad-supported streaming services. Consumers are watching streamed video content on multiple devices. It is important to include this tactic in your media plan, so let Hoffmann Murtaugh help you put together a cost-efficient strategic plan!
Lay's Potato Chips Return To The Super Bowl After A 17-Year Hiatus
To stoke excitement, Frito-Lay is launching a limited line of snacks 'infused with NFL greatness'.


The DL: Lay’s will again be a Super Bowl advertiser after a 17-year hiatus! To celebrate Frito Lay is launching a new limited-time product-Golden Grounds. These chips are grown from potatoes whose soil comes from NFL fields. The soil was pulled from NFL fields and stadiums and blended into separate parts of Frito Lay’s potato fields to make “chips infused with the grounds and the glory of each NFL team.” Each package of chips will feature the logos and colors of the league’s teams. 

For more information and a chance to win fans can visit this website https://www.lays.com/goldengrounds and enter by January 25th. Super Bowl 56 will take place at SoFi Stadium on February 13. 
Twitter Publishes 2022 Major Events Calendar To Assist With Your Marketing Plans
This will help in your 2022 planning.


The DL: The past two years have been virtually unplannable, especially when it comes to strategy and events. This makes tie-in social media campaigns incredibly challenging as there's little scheduling to be done if an event is canceled. That's where Twitter comes in...

As a result of the ongoing pandemic, Twitter took a newly altered approach to its annual events calendar which now hosts an interchangeable, editable list online, instead of using a hard copy or PDF document. While some events will be edited and removed throughout an everchanging year, it's handy for social media marketers to begin their planning and strategy.

The planner itself maps out all key dates and events within each month, with a list of things that are currently scheduled to proceed as expected. Conferences and sporting events should be checked individually, but the list itself is a solid reference guide.
NFL Viewership Rises 10% As Close Games Bring Fans Back
The uptick comes after ratings fell 7% last season.


The DL: Great news for advertisers and broadcasters – 17.1 million viewers tuned into the NFL’s regular-season games this year. This 10% spike in TV and online regular-season streaming is the highest viewership number since 2015. Last season reported a 7% drop in viewership, which is the first decline in NFL regular season’s audience in three years. Advertisers and broadcasters have close games to thank for this boost in viewership. This regular season had a total of 34 close games with a game-winning score on the final play, drawing fans to watch games on the edge of their seat to the last minute. With Playoffs starting this weekend, it is exciting to see how advertisers can capitalize on this spike in fans tuning in.  
Around The Town...
Monday is Martin Luther King Jr. Day - a day to celebrate his life and legacy. Each year, on this day of service, Americans everywhere are encouraged to volunteer to improve their communities. Hoffmann Murtaugh will be closed on Monday, January 17th in observance of this day. We are encouraging all of our employees to spend the day volunteering within their communities.
If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
Hoffmann Murtaugh
 Pittsburgh, PA 15212 (412) 741-8618
Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.