The HM DL
Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
If you'd like more customized and specific media guidance for your business and situation, we're ready to help.
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Twitter Is Exploring The Use Of Facebook-Style Emoji Reactions |
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Twitter has been surveying users throughout the month to get input on how they feel about a broader set of emoji-style reactions, similar to what you’d see on Facebook.
The DL: Like Facebook and LinkedIn, it looks like Twitter is about to be on the emoji-style reaction train. For those of us who were around for the change from favorites to likes, we know what kind of backlash is about to happen. While Twitter says that they're still exploring whether this will be implemented, it's likely considering other platforms already have this functionality. Unlike other platforms, though, Twitter is considering a negative reaction (something users have been begging for on Facebook since the introduction of the Like button!). It will be interesting to see how introducing different types of reactions will change the way users engage with content on the platform.
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Roku Launches Branded Content Studio As NewFronts Approach |
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Roku today is launching a branded content studio to expand its range of advertising formats and TV programming for marketers.
The DL: Roku is in the process of launching a content studio to help marketers create content and stand out in the often-cluttered advertising space. More and more people are shifting their viewing habits to CTV, with Roku reporting a 39% increase in active accounts over last year. With consumers seeing thousands of ads in a day, Roku’s launch of the content studio will help advertisers boost awareness and purchase intent by creating branded experiences. Ad units will include short-form TV programs, interactive video ads, and other branded content that will be displayed on The Roku Channel.
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NBCUniversal Shifts To Impressions-based Local TV Ad Buys |
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NBCUniversal’s 42 NBC/Telemundo stations and seven regional sports networks are shifting to all impressions-based buying for all local advertising campaigns.
The DL: NBC Universal is moving from traditional rating points to impression-based ratings and buying for local advertising campaigns. This will put TV on an even playing field with digital as more people are watching content online or digitally. The result will provide a more complete, realistic measurement of overall traditional and digital viewership.
Also, total impressions will now include broadband-only households along with standard over-the-air TV homes. A rating will be calculated using the sum of traditional over-the-air households plus broadband-only qualified homes. Thus far, data is showing a decrease in ratings because the universe is larger, but impressions are increasing as the universe grows.
The above changes are in effect in metered markets as of April 1st, 2021 and will be rolled out to all remaining markets by September 2022.
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7 Posting Tips To Help Boost Your Personal Brand On LinkedIn |
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Believe it or not, you already have a personal brand. The question is, are you leveraging your personal brand to monetize your expertise or accelerate your success?
The DL: Personal branding is crucial when it comes to marketing yourself on LinkedIn. There are several content marketing strategies that will help you boost your personal brand within the platform. First and foremost, it is imperative to provide value to your audience. This will differentiate you from everyone else on the platform. There is a multitude of ways that you can do this including hosting a LinkedIn Live Event, organizing free webinars, etc.
Leveraging industry influencers is also a must in building relationships on LinkedIn and, in turn, boosting your visibility. Helping others build their LinkedIn presence is a win-win for those with a large following. You win because you are expanding your reach, and they win because they are becoming visible to your network.
Finally, just be yourself. The more you share who you are, the more opportunities arise, and the more people gravitate toward you. Apply these tips to your LinkedIn page to take your presence to the next level!
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Facebook Is Looking To Launch Audio-Only Rooms To Hook Into The Social Audio Trend |
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Facebook's Clubhouse clone is coming, and it could be here very soon, according to a new discovery in the back-end code of the app.
The DL: It was only a matter of time! Facebook is officially developing its own Clubhouse clone. With the sudden rise in audio social over the past few months, it’s no secret that other popular social media apps have thrown around the idea of capitalizing on the buzz. Facebook is no exception. Facebook’s audio rooms will enable users to create audio broadcasts that users can tune into and participate in within the application.
Unlike other social media platforms, this isn’t that much of a stretch for Facebook. In May of last year, Facebook launched their “video rooms” feature, which enabled users to create private video chat rooms that others could drop into. The only real difference between these audio and video rooms is the open atmosphere that the audio rooms will promote.
While Clubhouse is currently seen as the audio leader in the social media space, that could quickly change as other platforms jump aboard the audio social train. Clubhouse is still in invite-only mode, which allows these other platforms to scale quicker if they can get their audio rooms open before Clubhouse's public launch.
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Five years ago, Rosedale Technical College started their Women in the Trades events. These events were created to encourage women interested in learning about careers in the trades by providing the opportunity to visit the college. This year, the Women in the Trades event looks a bit different. In order to maintain the utmost safety of attendees, the usual large “one-time” event was broken up into five smaller events that took place on every Wednesday throughout the month of March. Hoffmann Murtaugh had the pleasure of assisting Rosedale with their Women in Trades Event in multiple ways including gaining media coverage for the event to help showcase this opportunity for women! |
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Stay safe and healthy everyone! |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412)741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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