THE BUSINESS NEWS OF FISHING. |
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Free GHOST 360 Software Update |
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Lowrance is excited to announce a NEW FREE software upgrade for Lowrance® HDS LIVE, HDS Carbon and Elite FS displays that enables the new Ghost 360 feature for the Ghost Trolling Motor users with an Active Imaging™ 3-in-1 nosecone.here.
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Costa Sunglasses names John Acosta VP of Marketing |
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Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business.
Acosta brings a deep knowledge and connection to the fishing industry, as well as experience in branding, storytelling and grassroots marketing to his position. He joins the team as Costa comes off a year of record growth and looks ahead to the new year with a continued commitment to support its core community of anglers and water enthusiasts, while also growing the brand globally and in the outdoor market.
“We’re looking forward to working with John to not only continue expanding our brand globally, but to engage more directly with our core fans – the anglers, adventurers and explorers who live to be on the water,” said Justin Cupps, Senior Vice President at Costa. “Of course we’ve joked about how fitting his last name is (Acosta), but honestly, having John come on board – with his considerable talent, energy and industry reputation – is a huge win for Costa.”
Before joining Costa, Acosta served as the Vice President of Marketing & Business Development at Major League Fishing (MLF) where he was responsible for brand building and strategic partnerships to elevate the MLF brand and its platforms. Prior to MLF, Acosta served as the Director of Marketing for Bass Pro Shops for 12 years. In that role, Acosta was responsible for all broad-reach marketing initiatives — media, sports, entertainment, partnerships, sponsorships, brand marketing and content — helping to elevate the national profile of the Bass Pro Shops brand as it became an industry-leading outdoor retailer. John also spent time in various leadership positions at ad agencies in Chicago, Los Angeles, Newport Beach, Boston and Springfield.
“At first I was bummed to hear Acosta was leaving Major League Fishing. He was a big part of the team,” said Casey Ashley, professional bass fisherman and Costa pro. “I was kind of thinking ‘who stole our guy?’ Then, I heard he was going to be a part of the Costa team and I couldn’t have been happier. I’ve been a part of the Costa team for a long time and it’s a family of hard working people that are passionate about what they do. I think he will fit right in.”
“Costa is such an incredible brand. Their commitment to building the best products, topped with their widespread efforts to protect waterways, fisheries and coastal communities, makes it a dream opportunity,” said Acosta. “With interest and participation in fishing growing right now, it’s an exciting time for the industry and brand. I’m honored to jump in amongst such a talented team.”
About Costa Sunglasses
As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable materials to its Kick Plastic initiative, IndiFly Foundation, and strong partnership with shark research organization OCEARCH, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.
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McClelland Partners With Andy's Frozen Custard |
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Bass Pro Tour professional Mike McClelland recently announced his partnership with Andy's Frozen Custard for the 2022 season. To celebrate, Andy’s is giving away FREE treats for a year to 5 lucky winners! All you have to do to enter is click the link below, download the Yum Squad App and enter the Promo Code **MMAFY122**
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5. Baits Not Being Talked About |
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Designed by the 2015 Bassmaster Elite Series Rookie of the Year, Brent Ehrler, the BOSS Brent Ehrler Flipping/Casting Jig provides great all-around performance that will earn a permanent spot on your front deck. Undressed out of the package, the BOSS Brent Ehrler Flipping/Casting Jig features a molded collar that allows anglers to easily attach their favorite style and color of skirt.
Designed with a triangular shaped head, the BOSS Brent Ehrler Flipping/Casting Jig is covered with a premium finish that stands-up to fish-after-fish. Built for navigating tangled cover, the BOSS Brent Ehrler Flipping/Casting Jig features a fiber weedguard that that minimizes hang-ups and a baitkeeper barb that hold tight to soft plastics. Backed by a razor-sharp 5/0 fine wire Mustad Ultra Point hook, the Boss Brent Ehrler Flipping/Casting Jig provides a tournament-grade canvas for your custom designs. Check out the full lineup here.
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6. What We're Watching & Listening To |
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2021 Was A Great Year For Roland Martin |
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Find out why 2021 was a great year for the legendary Roland Martin. Watch the full video here.
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Photo Courtesy Of Major League Fishing
Bobby Lane's sponsorship lineup includes Spiderwire, Abu Garcia, Berkley Hard Baits, Berkley Fusion Hooks, Phoenix Boats, Yamaha Outboards, Power-Pole Total Boat Control, Lowrance Fishing, Charleston Rubber & Gasket, B & L Tires, Keller Mechanical & Engineering, Frogg Toggs, Costa Sunglasses, Bass Mafia, JB Langley, Bob’s Machine Shop, Gravely Commercial Mowers, Stone's Outhouse, Cutting Edge Lawn Equipment, Starbrite, Stratton, Guy Harvey’s Camp Mack, Flat Out Tungsten, Cuda Brand, and Lithium Pro just to name a few.
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Sunline Camo Line Storage Bag Back In Stock |
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The Sunline camo line storage bag is a padded tackle bag with adjustable center dividers. It is great for storing line, leaders, reels or loose tackle. It features durable rip stop exterior construction, large rubber handle, padded interior, adjustable dividers and bands to easily hold bulk spools. The inner dividers are feature Velcro fasteners for easy adjustment or removal. There are also six elastic bands that will hold bulk spools securely in place. Protect your investment of bulk fluorocarbon spools or braid. Designed to fit our 660 YD bulk spools of FC and nylon, or 600 YD spools of braid. Check it out here.
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By the time you read this you are sitting smack dead in the middle of the winter and depending on where you live you might be finding yourself with your boat tucked away with no fishing being done or very little fishing based on the frigid elements in your part of the country. Well today, we are going to quickly discuss some things you can do to get your mind and your fishing peripherals in order, so you are prepared once the elements start to take a turn in the late winter early spring. By doing so, you are not only preparing for the coming season you are also protecting the tools that you have invested in, giving them a longer life span. I will bullet point them, so they are easy to track and cross off once you complete them.
- Clean and lubricate your fishing tools
This is something as simple as just cleaning them and getting some WD-40 and lubricating them to ensure they are fully functional for the upcoming season
- Unseat, clean, and reseat your reels on your rods
You wouldn’t imagine the amount of dirt and grime that accumulates in a fishing season. Let’s get that cleaned up
- Clean your fishing rods and guides
Use a Q-Tip with some rubbing alcohol to clean your guides
- Send your fishing reels off for service
A fishing reel coming straight from service from the manufacturer makes a world of difference. Especially if the reel is older than a year and has heavy use
- Remove your dash mounted graphs and clean them, behind them and clean the dash
Tons of dirt, dust and grime accumulates behind your graphs during a fishing season. It’s not a bad idea to remove the graphs and clean behind them
- Open all your lockers and let them air out
Never a bad idea to let some of the moisture inside your boat lockers dry out
- Clean the areas on your boat where the lockers are usually closed
While those rod lockers are open, I am sure you notice the amount of dirt and grime on the surface and in the crevices where the lockers close. Clean it!
This is also a great time to check your water pump in your outboard to ensure its functioning properly
Remove the drain screens in your livewell to clean them to ensure they will flow properly once you drain your livewells
Remove your trolling motor prop to clear it up any line that has gotten wrapped up or any other debris that may be inside
Check your trolling motor pull cable to ensure it doesn’t have any fraying or weak points
Check your trailer winch to ensure it doesn’t have any fraying or weak points
Ensure its secure and functioning properly
Ensure its secure and functioning properly
Check to ensure it doesn’t have any fraying or weak points
Ensure its secure and functioning properly
Check to ensure it doesn’t have any fraying or weak points
- Trailer Power Connection Cable
Ensure its functioning properly
Check to ensure it doesn’t have any fraying or weak points
Ensure its functioning properly
Check to ensure it deploys and retracts properly
Make sure the crank lever is working properly
Ensure all of them are functioning properly
Brake Lights
Running Lights
Turn Signals
Ensure the spare tire is properly inflated and ready
This list is just a small reminder of things that you can do during your down time regardless of your current weather conditions. Control what you can control. Good luck this season!
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What is your ideal entry fee amount for a team tournament?
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Like what you see, refer a friend.
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