MARKETING AND COMMUNICATIONS NEWS |
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Marketing Toolkit | Summer Sampler Style |
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Utilize our seasonal marketing toolkit with resources and guidance to help elevate your outreach this summer. |
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Homegrown is an NC State Extension video series created to raise awareness of Extension's people and programs – and our value to folks in their everyday lives – among new audiences.
Best of all, Homegrown is a valuable marketing tool available to YOU! Find a selection of seasonal videos, web posts, recipe cards and other resources that can enhance your local outreach this summer.
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FIVE FAST TIPS
II Augment your newsletter or web posts with video clips, web features, recipes or timely tips and "did-you-know" info.
IV Recipe cards may be available for local events, particularly cooking or nutrition related occasions (e.g. recipe cards have been included in Vacationer Supported Agriculture baskets in several counties).
V Enhance your workshops or activities by pointing participants to Homegrown videos or resources that complement the experience.
SEASONAL VIDEOS
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MORE RESOURCES
Find Recipe Cards, Digital Slides, Promo Cards and a "What's In Season?" Handout on the Homegrown site.
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Create a Local Marketing Plan
It's a new fiscal year and a prime time to create (or revisit) your local marketing plan.
Our "Building an Effective Marketing Plan" workbook offers simple step-by-step guidance to help you identify your customers’ needs, prioritize your time and resources, and communicate more effectively.
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Convey Your Impact + Value
Find local handouts and resources you can use to promote your programs and Extension's impact.
Localize and promote the materials on your sites, social channels and newsletters; share with county commissioners; add links in your email signature; or use them however is most helpful.
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Post Popular, Timely Topics On Your Sites
It’s not always easy to come up with fresh ideas for content. Fortunately, EIT put together a "Hottest Extension Topics" series to help get you started.
Looking at data across all Extension sites, they identified topics that consistently drew the most traffic during July and August. Find your inspiration!
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The Main Event | Tips and Tools for F2F Occasions
Regardless of the event, there are some tried and true tactics that will help you engage your audience and leave a lasting impression.
- Know your audience and plan your presence to entice them.
- Give them an appropriate item that includes a call to action (e.g. recipe card with a link to sign up for your nutrition newsletter).
- Capture their information (event registration, iPad sign-up for newsletter, enter-to-win drawing, etc.).
- Incorporate videos (like Homegrown or local how-to videos) or interactive games / activities to attract attention.
- Staff event booths with outgoing, friendly people who aren't afraid to talk to folks.
- Be well branded – both apparel and signage – so they attribute their experience to Extension!
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Extension Marketing and Communications offers a variety of resources to help you connect with audiences, demonstrate impact and grow our brand. Find a variety of tips, tools and templates on our Extension brand site.
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Help Us Feature Your Local Reports |
Extension MarComm is creating an online repository to feature county center and local program annual reports. Help us elevate visibility for your impacts by sharing your 2020-2021 report (or most recent edition) using the brief form below.
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Branding and Marketing Training Videos Available |
Extension MarComm delivered several training sessions during the pandemic, from branding 101 and marketing resources to storytelling and video series planning. Zoom recordings are available with video shortcuts to help you access info quickly.
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Email Marketing Templates Available |
EIT has migrated county centers' Constant Contact accounts to ActiveCampaign (campus accounts will migrate by August 15). Fortunately, our branded email templates made the trip!
We're also developing guidance with EIT to help you optimize your new email marketing capabilities.
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COOL TECH TOOL | To Use or Not to Use a PDF
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We often get questions about PDFs, especially how to convert them into a web-friendly format.
We're exploring solutions to address your needs – stay tuned! – but it's best to begin with the basics.
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CALS Communications welcomed several new colleagues during the pandemic. Meet the newest members of the Pack, who are here to help support your efforts.
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Adriane Clark
Social Media Specialist
919-532-9472
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Keeshan Ganatra
Video Producer
919-515-8747
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Joseph Rogers
Graphic Designer
919-208-3075
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COMING SOON:
Extension Writer and Content Marketer
We're in the process of posting a new Extension writer and content marketing position. Created specifically to craft timely stories of impact highlighting your efforts statewide, this position will primarily focus on Extension county centers and programs. Stay tuned for more details!
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NC State University and N.C. A&T State University work in tandem, along with federal, state and local governments, to form a strategic partnership called N.C. Cooperative Extension.
NC State University provides equal opportunity and affirmative action efforts, and prohibits discrimination and harassment based upon a person’s age, color, disability, family and marital status, gender identity, genetic information, national origin, political beliefs, race, religion, sex (including pregnancy), sexual orientation and veteran status.
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