August 11, 2021


Solutions Newsletter
Oregon papers meet revenue target on new project, with ANC's help
Publishers and sales executives are seeking revenue solutions that commit advertisers to products that work. Newspapers remain the best curators of information and Advantage Newspaper Consultants recently put its knowledge of how to connect revenue and content to work for EO Media Group.
News & Media: Please complete this Mather survey on digital sustainability
Mather Economics is conducting a brief survey on Digital Sustainability. Sustainable digital business models and the transition path to digital sustainability is a frequent topic in Mather’s work with news media clients.

Please take a few minutes to complete the survey and submit your answers by Friday, Aug 13.

For more information, reach out to Matt Lindsay, president of Mather Economics, or Arvid Tchivzhel, managing director of digital services.
TV content adds value, readership and revenue
In September, NTVB will introduce a weekly, digital publication that newspapers of all sizes and frequencies can make available to their readers at no cost.

What to Watch — which bears the same name as the daily paginated pages many papers like the Star-Advertiser are running — will offer daily guidance on the top shows, movies, documentaries and sporting events that are available on cable, satellite and streaming services.
O’Rourke Media Group, Modulist enter into strategic partnership
O’Rourke Media Group, which operates community-focused media publications nationwide, and Modulist, a media services company that specializes in processing user-generated content, have entered into a strategic partnership that involves multiple publications in multiple states.

O’Rourke Media CEO Jim O'Rourke and Modulist President Devlyn Brooks jointly announced that Modulist will be handling the processing of obits and milestones for O’Rourke Media’s various digital and print publications that span from the East to the West Coasts, and several states in between.
Tech Talk: How platform updates in 2021 will impact apps and audience engagement
Every year Apple and Google announce their iOS and Android platform updates to the anticipation of software developers worldwide.

So what platform updates will impact you as publishers and when? How do these changes impact your newspaper mobile apps and digital editions as products? In turn, how do these potential product changes impact your audiences and their behavior?

Pugpig has got you covered.
Give your advertisers some LOVE with an online classifieds experience you can be proud of!
Classified ads are alive and well in the U.S. community newspaper market; it just depends on how you manage this potentially untapped resource of incremental revenue. When positioned correctly, classified ads are a powerful source of local content that is uniquely relevant to readers.

Here are some tips to make your newspaper's classifieds a premier web destination.
Pulse Research partners with Metro Creative Graphics to provide a new benefit to newspapers

Pulse Research and Metro Creative Graphics have announced a new partnership that will offer a field-proven way to successfully close more sales presentations. The results of this new partnership are already generating excitement in test markets: An ad rep recently shared that she is achieving up to “90% closing ratios” when using the Pulse-Metro combination.
Sell it now: Labor Day

Recent reporting indicates that over three in five consumers are planning barbecues and gatherings this Labor Day, with one in four planing to spend more on Labor Day celebrations than they have in previous years.

As American and Canadian consumers get set to celebrate on Sept. 6, help local businesses promote the products, services and sales they’re looking for with layouts and images from your MCC Creative Library.
Everbridge teams with AP to integrate global news report into its platform
Everbridge, Inc., the global leader in critical event management, and The Associated Press have announced a collaboration that will incorporate AP’s global news report into the Everbridge Critical Event Management platform.

The collaboration will provide Everbridge customers with AP’s deep subject-matter expertise and extensive contextualization of risk data from critical events happening across the globe.
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